In a gritty, almost rebellious backdrop, Moschino’s fall-winter 2023 campaign is a visual narrative that defies convention. Captured through the lens of Marcus Mam, American model Sherry Shi becomes the embodiment of punk glamour. The setting is far from high fashion—dingy walls and exposed piping serve as the backdrop.
Moschino Fall/Winter 2023 Campaign
Creative director Jeremy Scott orchestrates a blend of contrasts that is as intriguing as it is bold for the Moschino fall 2023 collection. Imagine skirt suits, often the epitome of corporate elegance, juxtaposed with spiked headpieces that scream anarchy. It’s a style contrast that is further accentuated by bejeweled handbags, boots, and spiked choker necklaces.
This isn’t Moschino’s first foray into the unexpected. The brand previously caught attention with its Toy 2 Pearl perfume campaign with mermaid vibes and a spring 2023 collection that featured inflatable designs, pushing the boundaries of what fashion can be.
Stylist Carlyne Cerf de Dudzeele takes the campaign a notch higher by incorporating elements that are quintessentially punk. Fishnet stockings, mesh shirts, and biker jackets repurposed as dresses add layers of complexity to the looks.
On the beauty front, makeup artist Kabuki opts for a subdued palette with hair by Paul Hanlon. In a world where fashion often leans towards the safe and predictable, Moschino’s fall-winter 2023 campaign is a breath of fresh, albeit rebellious, air.
