Cardi B Has Rapunzel Waves in SKIMS Cotton Ad

Joanna Elizabeth

/

Published October 16, 2023

Cardi B SKIMS Cotton 2023 Ad Campaign
Cardi B stars in the SKIMS Cotton collection 2023 advertising campaign. Photo: Vanessa Beecroft

SKIMS, the brand that’s been redefining comfort and style, has once again made headlines by featuring Grammy-award-winning rapper Cardi B in its latest ad campaign. The images, which celebrate the brand’s Cotton Collection, are captured by renowned artist and photographer Vanessa Beecroft.

Set against a neutral backdrop, Cardi B’s presence is anything but subdued. Her Rapunzel-length waves in a fiery dark red auburn add a touch of boldness to the collection’s fresh waistbands, cuts, and colors.

Cardi B for SKIMS Cotton 2023 Campaign

In one captivating image, Cardi B dons a body-hugging long dress in a striking shade of green, posing barefoot and embodying the essence of relaxed yet sexy elegance. This follows other high-profile collaborations for SKIMS, which previously featured Kim Cattrall in its Best Of ad and Madelaine Petsch in its campaigns.

With Rapunzel-length auburn waves, Cardi B brings a fiery touch to SKIMS' new campaign.
With Rapunzel-length auburn waves, Cardi B brings a fiery touch to SKIMS’ new campaign. Photo: Vanessa Beecroft

The Bongos rapper’s involvement is equally attention-grabbing. Adding a dash of whimsy, a short film accompanying the campaign features Cardi B posing to playful music, asking the audience, “Everybody’s wearing SKIMS, are you?”

Cardi B SKIMS Maxi Dress Cotton 2023
Cardi B sizzles in a body-hugging green dress from SKIMS’ latest Cotton Collection. Photo: Vanessa Beecroft

It’s a question that resonates, given Cardi B’s own endorsement of the collection. “I’ve always loved the SKIMS Cotton Collection,” she said. “It’s so sexy and makes me feel snatched yet comfortable while hanging out at home. The new styles and colors I wore on set are even better, and I can’t wait to wear them all the time.”

Cardi B SKIMS Cotton Underwear 2023 Ad
Rapper Cardi B flaunts her curves in SKIMS’ cotton rib scoop bralette and boy short look. Photo: Vanessa Beecroft

Mark your calendars, as the new arrivals from the Cotton Collection are set to arrive on October 19th at 9 AM PT. With the rapper as the face of this campaign, SKIMS continues to lead the industry in celebrity casting and marketing, making it clear that the brand is not just a trend but a cultural force to be reckoned with.

Cardi B SKIMS Cotton 2023 Ad Tattoo
Showing off her thigh tattoo, Cardi B fronts the SKIMS Cotton collection 2023 campaign. Photo: Vanessa Beecroft

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