In a graceful fusion of heritage and modernity, Estée Lauder introduces the Legacy collection fragrance, a lineup of five legendary scents revived with a contemporary touch. This homage is crafted under the discerning nose of acclaimed perfumer editor Frédéric Malle, who updates the classics first envisioned by Estée Lauder herself.
Estée Lauder Legacy Collection Fragrance Ad
The campaign, steeped in nostalgia, features the timeless allure of supermodel Carolyn Murphy. The black and white visuals, captured by photographer Lachlan Bailey, speak to the enduring elegance of the brand. Murphy, styled by George Cortina, epitomizes chic sophistication in streamlined silhouettes that mirror the clean lines of the fragrance bottles.
Legacy’s perfume palette is rich and diverse, comprising ‘Azurée’, a woody aromatic, ‘Estée’, with its floral musk notes, the floral green ‘Private Collection’, ‘White Linen’, an interpretation of floral aldehydic, and ‘Knowing’, a chypre floral. This spectrum offers a scent for every preference, each bottle encapsulating a part of Estée Lauder’s storied past.
The attention to detail doesn’t end with the fragrances. The campaign’s aesthetic is completed by Hannah Murray’s subtle makeup artistry and Sam McKnight’s hair styling. This launch also complements the brand’s recent foray into opulent lip color, marked by a Re-Nutriv Diamond Serum Lipcolor range fronted by actress Ana de Armas.
