Gentle Monster and Jennie from Blackpink join forces once again for their ‘Jentle Salon’ collaboration. The third collaboration between the innovative Korean eyewear and sunglasses brand and the global K-Pop phenomenon serves up whimsical designs.
Jennie for Gentle Monster Jentle Salon 2024 Collection
The campaign, captured by Petra Collins, portrays Jennie as the embodiment of the collection where sleek design meets girlish charm. Eight distinct eyewear models stand out for the season.
In the images, the Blackpink member can be seen wearing draped dresses as well as her hair in Rapunzel waves. Jennie not only launched her new Gentle Monster collection but also appeared on the cover of Vogue Korea and embraced a retro aesthetic in Calvin Klein’s latest denim collection.
The eleven detachable charms and temple designs that echo the nostalgia of hair barrettes add layers of customization and sentimentality. Motifs that carry innocence and playfulness, teddy bears and bows are reimagined through a lens of sophistication.
Set to launch on May 1st, ‘Jentle Salon’ promises a global footprint, with pop-ups in 13 cities around the world.
