Kim Kardashian Sets Summer on Fire in SKIMS 2024 Swimwear

Joanna Elizabeth

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Published April 25, 2024

Kim Kardashian SKIMS Swim 2024 Ad Campaign
Kim Kardashian is red-hot in the SKIMS Swim 2024 ad campaign. Photo: Nick Knight

Kim Kardashian, the reality TV star turned business mogul, is once again commanding attention with her latest SKIMS Swim 2024 campaign. Photographed by the acclaimed Nick Knight, Kim channels the ultimate in summer glamour.

In these stunning visuals, she wears an array of swimwear, from daring bikinis to sleek one-pieces and elegant coverups. Each piece, highlighted under Knight’s lens, features vibrant, eye-catching colors, ranging from deep ruby reds to classic blacks and exotic snake prints.

Kim Kardashian for SKIMS Swim 2024 Ad

Clad in a black bikini set, Kim Kardashian shows her curves in SKIMS' new swimsuit designs.
Clad in a black bikini set, Kim Kardashian shows her curves in SKIMS’ new swimsuit designs. Photo: Nick Knight

The campaign, styled by Carine Roitfeld, focuses on minimalistic elegance, pairing the swimwear with little else to ensure the designs stand out prominently. This choice underscores the unique aesthetic of SKIMS, emphasizing comfort paired with high fashion allure.

Wearing a snakeskin print, Kim Kardashian readies for summer in SKIMS Swim Shop 2024 campaign.
Wearing a snakeskin print, Kim Kardashian readies for summer in SKIMS Swim Shop 2024 campaign. Photo: Nick Knight

Kim’s beauty look complements this simplicity perfectly. Sporting wet hair and dewy, sun-kissed makeup, she presents a picture-perfect image of summer beauty. Price-wise, the collection remains accessible, ranging from $36 to $94, making swimwear attainable for a broader audience.

Kim Kardashian looks daring in red for the SKIMS Swim Shop 2024 campaign.
Kim Kardashian looks daring in red for the SKIMS Swim Shop 2024 campaign. Photo: Nick Knight

This strategy is not new to Kim Kardashian, who has previously merged luxury with accessibility in her Stretch Satin collection and as the face of the Balenciaga Closet campaign.


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