Kim Kardashian, the reality TV star turned business mogul, is once again commanding attention with her latest SKIMS Swim 2024 campaign. Photographed by the acclaimed Nick Knight, Kim channels the ultimate in summer glamour.
In these stunning visuals, she wears an array of swimwear, from daring bikinis to sleek one-pieces and elegant coverups. Each piece, highlighted under Knight’s lens, features vibrant, eye-catching colors, ranging from deep ruby reds to classic blacks and exotic snake prints.
Kim Kardashian for SKIMS Swim 2024 Ad
The campaign, styled by Carine Roitfeld, focuses on minimalistic elegance, pairing the swimwear with little else to ensure the designs stand out prominently. This choice underscores the unique aesthetic of SKIMS, emphasizing comfort paired with high fashion allure.
Kim’s beauty look complements this simplicity perfectly. Sporting wet hair and dewy, sun-kissed makeup, she presents a picture-perfect image of summer beauty. Price-wise, the collection remains accessible, ranging from $36 to $94, making swimwear attainable for a broader audience.
This strategy is not new to Kim Kardashian, who has previously merged luxury with accessibility in her Stretch Satin collection and as the face of the Balenciaga Closet campaign.
