Zimmermann’s spring 2024 campaign, captured through the lens of Benny Horne, brings the coastal allure of Madeira, Portugal into a harmonious dialogue with the brand’s Natura collection.
Brazilian model Barbara Valente graces the campaign with her second appearance for the label, continuing the narrative that began in the resort season. As waves crash against the coast, Valente channels the spirit of the natural world that Zimmermann takes inspiration from.
Zimmermann Spring 2024 Campaign
The Natura collection is a vibrant homage to the wild, with an array of colors and textures. Zimmermann’s offerings unfurl like the landscape itself, with airy dresses, precise tailoring, and intricate lace detailing that celebrate craftsmanship as much as they do style.
The artful composition of each piece is accentuated by Romy Frydman’s styling, which pairs each ensemble with the perfect accessories like trendy earrings, chic sunglasses, and strappy sandals.
Gabriele Hackworthy’s art direction enhances the visual poetry of the campaign, while Jodie Boland’s makeup artistry and James Rowe’s hairstyling imbue Valente with an ethereal quality that echoes the collection’s inspiration.
Smile Agency’s creative direction also stands out for the season. As the collection moves from soft, billowing dresses that capture the essence of a coastal breeze to structured suits that reflect the earth’s solidity, Zimmermann shows what it means to wear one’s environment.
