Zimmermann Spring 2024 Campaign: Coastal Wonders

Joanna Elizabeth


Published January 25, 2024


Updated January 26, 2024

Zimmermann Spring 2024 Campaign
Zimmermann unveils its spring-summer 2024 campaign, set in Madeira, Portugal. Photo: Benny Horne

Zimmermann’s spring 2024 campaign, captured through the lens of Benny Horne, brings the coastal allure of Madeira, Portugal into a harmonious dialogue with the brand’s Natura collection.

Brazilian model Barbara Valente graces the campaign with her second appearance for the label, continuing the narrative that began in the resort season. As waves crash against the coast, Valente channels the spirit of the natural world that Zimmermann takes inspiration from.

Zimmermann Spring 2024 Campaign

Sheer elegance frames Barbara Valente in a Zimmermann's spring 2024 campaign, amidst the tranquil seascape.
Sheer elegance frames Barbara Valente in Zimmermann’s spring 2024 campaign amidst the tranquil seascape. Photo: Benny Horne

The Natura collection is a vibrant homage to the wild, with an array of colors and textures. Zimmermann’s offerings unfurl like the landscape itself, with airy dresses, precise tailoring, and intricate lace detailing that celebrate craftsmanship as much as they do style.

An orange gradient design shines in Zimmermann's breezy spring-summer 2024 collection.
An orange gradient design shines in Zimmermann’s breezy spring-summer 2024 collection. Photo: Benny Horne

The artful composition of each piece is accentuated by Romy Frydman’s styling, which pairs each ensemble with the perfect accessories like trendy earrings, chic sunglasses, and strappy sandals.

Barbara Valente poses in a serene, oceanic Zimmermann gown, where rocks meet sea for spring 2024's campaign.
Barbara Valente poses in a serene, oceanic Zimmermann gown, where rocks meet the sea for spring 2024’s campaign. Photo: Benny Horne

Gabriele Hackworthy’s art direction enhances the visual poetry of the campaign, while Jodie Boland’s makeup artistry and James Rowe’s hairstyling imbue Valente with an ethereal quality that echoes the collection’s inspiration.

Barbara Valente stands out in a floral print dress, blending with the landscape for Zimmermann's spring 2024 campaign.
Barbara Valente stands out in a floral print dress, blending with the landscape for Zimmermann’s spring 2024 campaign. Photo: Benny Horne

Smile Agency’s creative direction also stands out for the season. As the collection moves from soft, billowing dresses that capture the essence of a coastal breeze to structured suits that reflect the earth’s solidity, Zimmermann shows what it means to wear one’s environment.

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