Zimmermann’s resort 2024 collection takes a scenic detour to Atrani, Italy, a picturesque backdrop that complements the season’s nostalgic yet modern aesthetic. Starring model Barbara Valente and captured through the lens of photographer Benny Horne, the campaign turns heads.
Zimmermann Resort 2024 Campaign
The collection itself is a love letter to the 1950s, inspired by the era’s dance halls and their role as the social matchmakers of the time. It’s a blend of old-world charm and contemporary sensibilities, where fit and flare styles bring 1950s shapes into the modern age.
Stylist Romy Frydman accentuates the collection’s pastel color palette, which adds a soft touch to the vivid barkcloth floral prints and coordinated sets. These clothes are an invitation to a bygone era, updated for today’s woman. The Zimmermann resort collection also features jeweled rolled-sleeve shirts and casual denim, adding a dash of Zimmermann’s signature whimsy.
The beauty aspect of the campaign is equally compelling. Jodie Boland works her magic on Barbara Valente’s radiant skin, while James Rowe takes charge of the hair, completing the look that’s both fresh and timeless.
This isn’t Zimmermann’s first foray into blending art with fashion. The brand debuted its Spring 2024 collection in Paris, and its previous fall campaign also featured painterly inspirations.
