Zimmermann Resort 2024: Vintage Style Goes Modern

Joanna Elizabeth

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Published October 18, 2023

Zimmermann Resort 2024 Campaign
Barbara Valente stars in Zimmermann resort 2024 campaign. Photo: Benny Horne

Zimmermann’s resort 2024 collection takes a scenic detour to Atrani, Italy, a picturesque backdrop that complements the season’s nostalgic yet modern aesthetic. Starring model Barbara Valente and captured through the lens of photographer Benny Horne, the campaign turns heads.

Zimmermann Resort 2024 Campaign

The collection itself is a love letter to the 1950s, inspired by the era’s dance halls and their role as the social matchmakers of the time. It’s a blend of old-world charm and contemporary sensibilities, where fit and flare styles bring 1950s shapes into the modern age.

Barbara Valente stuns in a printed mini dress for Zimmermann's resort 2024 campaign.
Barbara Valente stuns in a printed mini dress for Zimmermann’s resort 2024 campaign. Photo: Benny Horne

Stylist Romy Frydman accentuates the collection’s pastel color palette, which adds a soft touch to the vivid barkcloth floral prints and coordinated sets. These clothes are an invitation to a bygone era, updated for today’s woman. The Zimmermann resort collection also features jeweled rolled-sleeve shirts and casual denim, adding a dash of Zimmermann’s signature whimsy.

Zimmermann features 50s-inspired silhouettes for its resort 2024 collection.
Zimmermann features 50s-inspired silhouettes for its resort 2024 collection. Photo: Benny Horne

The beauty aspect of the campaign is equally compelling. Jodie Boland works her magic on Barbara Valente’s radiant skin, while James Rowe takes charge of the hair, completing the look that’s both fresh and timeless.

Zimmermann's Matchmaker collection features denim blouse and capri jean.
Zimmermann’s Matchmaker collection features a denim blouse and capri jean look. Photo: Benny Horne

This isn’t Zimmermann’s first foray into blending art with fashion. The brand debuted its Spring 2024 collection in Paris, and its previous fall campaign also featured painterly inspirations.

A tropical print shirt and skirt stands out for the Zimmermann resort 2024 campaign.
A tropical print shirt and skirt stands out for the Zimmermann resort 2024 campaign. Photo: Benny Horne

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