Gucci High Jewelry: Daria Werbowy Shines in Allegoria Ad

Joanna Elizabeth

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Published January 25, 2024

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Updated February 6, 2024

Gucci High Jewelry 2024 Campaign
Daria Werbowy radiates in the Gucci Allegoria High Jewelry campaign for 2024. Photo: David Sims

Daria Werbowy returns with a striking presence in Gucci’s latest High Jewelry 2024 campaign, which continues the opulent narrative set by last year’s Marina Chain collection.

Under the guidance of Creative Director Sabato De Sarno, the Italian luxury brand’s new collection, captured by the lens of David Sims, unfolds within the historic walls of Chateau Marmont in Los Angeles.

Gucci High Jewelry 2024 Campaign

The Allegoria collection by Gucci High Jewelry is inspired by nature's ever-changing beauty.
The Allegoria collection by Gucci High Jewelry is inspired by nature’s ever-changing beauty. Photo: David Sims

This season’s campaign, styled by Alastair McKimm, showcases Werbowy in an array of Gucci pieces that draw inspiration from the seasons’ perpetual metamorphosis and the natural world’s inherent beauty.

The Gucci Allegoria collection vividly portrays the brand’s dedication to marrying traditional motifs with modern sophistication. Each piece in the collection is a celebration of nature’s fleeting beauty, transformed into timeless treasures.

The selection features a medley of antique stones and daring cuts, all set against a backdrop of luxurious, deep hues. Standout gemstones, such as yellow sapphires, diamonds, tourmalines, and emeralds, highlight the craftsmanship. Each is chosen for its vibrant colors and the emotions it evokes.

Gucci's High Jewelry 2024 campaign at Chateau Marmont is a vision of relaxed sophistication.
Gucci’s High Jewelry 2024 campaign at Chateau Marmont is a vision of relaxed sophistication. Photo: David Sims

Werbowy is adorned with these luxurious creations, her look completed with understated makeup by Lucia Pieroni and a sleek hairdo by Shay Ashual, epitomizing the campaign’s essence of elegance and vivacity.

With art direction by Ezra Petronio and Lana Petrusevych, the campaign follows up the spring 2024 season, showing Gucci’s evolving aesthetic and its unwavering commitment to excellence.


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