Marc Jacobs unveils his spring 2024 campaign, a collection that weaves together 40 years of the fashion brand. This season, the spotlight falls on an eclectic mix of personalities, bringing together icons like FKA Twigs, Dakota Fanning, Lila Moss, and Cindy Sherman, alongside Marc Jacobs himself.
Captured through the lens of Jurgen Teller, a collaborator since 1998, the campaign resonates with spontaneity. Set against the backdrop of the brand’s corporate office in New York City’s SoHo, the images are snapshots of a vibrant, creative community that has evolved with the brand over decades.
Marc Jacobs Spring 2024 Campaign
The styling by Alastair McKimm selects pieces that focus on the brand’s identity. The Marc Jacobs spring 2024 campaign showcases a diverse array of bag styles, with particular emphasis on the Sack Bag, Tote Bag, and Snapshot, each piece reflecting the brand’s humorous take on high fashion.
In apparel, the collection takes a bold turn with patchwork denim, oversized outerwear, and relaxed silhouettes, capturing a sense of effortless chic that is quintessentially Marc Jacobs. These garments showcase an eclectic, urban style, embodying the spirit of SoHo with every thread.
Perhaps the most eye-catching element of the campaign is the Kiki Boot. This viral sensation, featuring sky-high platforms, graces the feet of much of the campaign’s talent, symbolizing the brand’s fearless approach to fashion. The spring ads follow up the resort 2023 campaign featuring Kim Kardashian.
