British actress Lucy Boynton lands a spot as Chloe’s new signature fragrance face. The French label taps her to star in a campaign for its Rose Tangerine eau de toilette. Captured in black and white by Karim Sadli, Lucy stuns in a closely cropped shot. Posing with her in a wavy, blonde bob, she shows off her bare shoulders with a seaside backdrop. “I’m deeply inspired by what the Chloé team has created, what they stand for and what they represent as a brand,” Lucy shares.
Described as a fruity floral, Rose Tangerine features notes of tangerine essence, rose absolute, blackcurrant, and white amber. Its bottle shows off a hand-tied ribbon with delicate pleating in a rosy hue. A commercial advertisement features the ‘Bohemian Rhapsody’ star channeling Chloe’s free-spirited woman.