Victoria’s Secret Goes ‘Bare’ With New Perfume

Joanna Elizabeth

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Published July 20, 2022

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Updated December 24, 2022

Victoria's Secret Bare Eau de Parfum Campaign
Victoria’s Secret unveils Bare eau de parfum campaign. Photo: Zoe Ghertner / Victoria’s Secret

Victoria’s Secret launches a new fine fragrance for the first time in five years. Bare Eau de Parfum is the most personal perfume that the brand has created thus far. The scent, which is made up of a proprietary mixture of musks, combines with the chemistry of the body to produce a unique aroma.

Victoria’s Secret Bare Eau de Parfum 2022 Campaign

Egyptian violet, Australian sandalwood, and mandarin Madagascar are some of the notes that can be found in Bare, a fragrance that is classified as a woody floral. A diverse group of models, including Jeneil Williams, Celeste Romero, Synmia Rosine, Abrielle Stedman, May Hong, and Gabrielle Richardson, are featured in a campaign that was photographed and directed by Zoë Ghertner.

Related: Camila Cabello Inspires in Victoria’s Secret ‘Bombshell’ Perfume Campaign

Jeneil Williams Victoria's Secret Bare Perfume Campaign
Jeneil Williams models for Victoria’s Secret Bare Eau de parfum campaign. Photo: Zoe Ghertner

We created something completely different with Bare—something comforting yet captivating, soft yet sensual. The idea is to accentuate the beauty of the wearer, without covering up their unique scent and individuality.

Victoria’s Secret Perfumer
Celeste Romero Victoria's Secret Bare Fragrance Campaign
Celeste Romero stars in Victoria’s Secret Bare Eau de parfum campaign. Photo: Zoe Ghertner

Camilla Nickerson styled the shoot, and Jawara and Fara Homidi were responsible for the hair and makeup, respectively. Spencer Vroomnan works on set design with manicure by Dawn Sterling. Models discuss their thoughts on what it means to them to be bare in the accompanying film. And make sure to take a look at the Victoria’s Secret Bombshell Magic fragrance.

Synmia Rosine Victoria's Secret Bare Fragrance Campaign
Synmia Rosine stars in Victoria’s Secret Bare Eau de parfum campaign. Photo: Zoe Ghertner
Gabrielle Richardson Victoria's Secret Campaign
Gabrielle Richardson appears in Victoria’s Secret Bare Eau de parfum campaign. Photo: Zoe Ghertner
Abrielle Stedman Victoria's Secret Bare Campaign
Abrielle Stedman poses for Victoria’s Secret Bare Eau de parfum campaign. Photo: Zoe Ghertner
May Hong Victoria's Secret
May Hong gets her closeup in Victoria’s Secret Bare eau de parfum campaign. Photo: Zoe Ghertner
Victoria's Secret Bare Perfume Bottle
Victoria’s Secret Bare eau de parfum bottle. Photo: Victoria’s Secret

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