After dropping a capsule collection earlier this year, Kendall Jenner’s collaboration with ABOUT YOU unveils the main fall-winter 2021 campaign. The supermodel teamed up with the German brand on a line of over 40 pieces. Designs range from leather pieces to comfortable knitwear and chic outerwear.
The second drop will launch online starting on December 4th at 6 PM CET. Photographed by Zoey Grossman at a horse farm in Los Angeles near her family home, Kendall takes a walk down memory lane for campaign images and a film. Donald Schneider Studio also worked on creative direction for the shoot.
The pieces take inspiration from the brunette’s personal style, including everyday basics to going out fashion. Prices go from 24.90€ to 199€ with sizing ranging from 34 to 44.
Kendall for ABOUT YOU Fall/Winter 2021 Campaign
“I am definitely a tomboy and I love everything in this drop because the pieces are really the basics that I wear in my daily life. I feel like this is me on my future ranch just like going out in my pair of comfy sweats to feed the horses at night before I go in for dinner with the classy elegant suit.”Kendall Jenner
“After the success of our small teaser drop, we are now going a step further and presenting the main drop to our customers. Kendall will reveal over 40 limited pieces of more fashionable silhouettes with a focus on high quality materials and special cuts. Furthermore, the pieces are once again numbered with a unique code that includes Kendall’s birthday, making the drop more personal,” shares Julian Jansen, Director Content at ABOUT YOU.