Kendall Jenner Shines in ABOUT YOU Capsule Collection

Joanna Elizabeth

/

Published July 19, 2021

Kendall Jenner stars in Kendall for About You campaign.
Kendall Jenner stars in Kendall for About You campaign.

German fashion brand ABOUT YOU joins forces with supermodel Kendall Jenner on an exclusive capsule collection. The line features 11 pieces in different colorways available for 72 hours beginning on July 25th, 2021, starting at 00:00 (CET). Kendall appears in the official campaign images photographed on location in Los Angeles, California, by Zoey Grossman.

Donald Schneider works on creative direction for the shoot with hair by Irinel de León and Mary Phillips on makeup. In addition to images, she also appears in a short film where she sports the collection alongside her dog, Pyro. Designs include a slip dress, bikini, basic shorts, and soft tops.

Related: Kendall Jenner Poses for Burberry ‘Olympia’ Bag Campaign

The colors focus on versatile shades of taupe, camel, red, soft green, and ochre. Each piece features a unique number code, 11/03, a nod to the model’s birthday. Designs go from XS-XXL with prices ranging between 39.90€ and 79.90€.

Kendall for ABOUT YOU Campaign

The Kendall for About You collection features 11 pieces.
The Kendall for About You collection features 11 pieces.

“I love basics. You can combine every piece in the drop as a mix and match. And the pieces are numbered according to my birthday.”

Kendall Jenner

“Our goal with this campaign is to create hype among digital natives and make Kendall’s unique style accessible to all ABOUT YOU customers. The drop itself has become very personal and is made up of Kendall’s favourite pieces,” states Julian Jansen, Content Director at ABOUT YOU.

Wearing a bodycon dress, Kendall Jenner fronts Kendall for About You campaign.
Wearing a bodycon dress, Kendall Jenner fronts Kendall for About You campaign.
Posing poolside, the model appears in Kendall for About You campaign.
Posing poolside, the model appears in Kendall for About You campaign.
All smiles, Kendall Jenner fronts Kendall for About You campaign.
All smiles, Kendall Jenner fronts Kendall for About You campaign.
The Kendall for About You collection includes clothing essentials.
The Kendall for About You collection includes clothing essentials.
Kendall Jenner poses with her dog Pyro for About You collection.
Kendall Jenner poses with her dog Pyro for About You collection.
Kendall for About You campaign unveiled.
Kendall for About You campaign unveiled.
An image from the Kendall for ABOUT YOU campaign.
An image from the Kendall for ABOUT YOU campaign.

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