German fashion brand ABOUT YOU joins forces with supermodel Kendall Jenner on an exclusive capsule collection. The line features 11 pieces in different colorways available for 72 hours beginning on July 25th, 2021, starting at 00:00 (CET). Kendall appears in the official campaign images photographed on location in Los Angeles, California, by Zoey Grossman.
Donald Schneider works on creative direction for the shoot with hair by Irinel de León and Mary Phillips on makeup. In addition to images, she also appears in a short film where she sports the collection alongside her dog, Pyro. Designs include a slip dress, bikini, basic shorts, and soft tops.
The colors focus on versatile shades of taupe, camel, red, soft green, and ochre. Each piece features a unique number code, 11/03, a nod to the model’s birthday. Designs go from XS-XXL with prices ranging between 39.90€ and 79.90€.
Kendall for ABOUT YOU Campaign
“I love basics. You can combine every piece in the drop as a mix and match. And the pieces are numbered according to my birthday.”Kendall Jenner
“Our goal with this campaign is to create hype among digital natives and make Kendall’s unique style accessible to all ABOUT YOU customers. The drop itself has become very personal and is made up of Kendall’s favourite pieces,” states Julian Jansen, Content Director at ABOUT YOU.