Jennie Takes the Spotlight in Calvin Klein Spring 2024 Ads

Joanna Elizabeth

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Published February 28, 2024

Jennie Calvin Klein Spring 2024 Ad Campaign
Jennie rocks underwear styles in Calvin Klein spring 2024 advertisement. Photo: Mert Alas

Calvin Klein introduces the final chapter of its spring 2024 campaign with a stunning series of black and white portraits featuring Jennie of Blackpink, the global brand ambassador and musical talent. The campaign, photographed by Mert Alas, showcases Jennie’s captivating presence and the label’s classic aesthetic.

Jennie for Calvin Klein Spring 2024 Ad

Jennie in a dynamic pose for Calvin Klein's spring 2024 campaign, showcasing branded underwear and a denim jacket.
Jennie in a dynamic pose for Calvin Klein’s spring 2024 campaign, showcasing branded underwear and a denim jacket. Photo: Mert Alas

Jennie, who previously graced the brand’s fall campaign, continues to take over fashion by pairing timeless Calvin Klein Underwear and Jeans with a Western flair, incorporating cowboy boots into her ensembles. Her playful confidence radiates through each shot, further solidifying her status as a fashion icon.

Sleek and stylish, Jennie models a minimalist white tank top, mini skirt, and boots for Calvin Klein's spring 2024 advertisement.
Sleek and stylish, Jennie models a minimalist white tank top, mini skirt, and boots for Calvin Klein’s spring 2024 advertisement. Photo: Mert Alas

The latest offerings for spring capture the essence of relaxed simplicity. The Intense Power underwear line refreshes traditional silhouettes with a bold take on the Calvin Klein logo.

Meanwhile, the new Minimalist lingerie series promises seductive comfort with an expressive twist. A jean jacket takes the spotlight with a stylish loose fit, perfect for channeling a sense of effortless nostalgia during the spring season.

Jennie of Blackpink stuns in Calvin Klein's the Minimalist Lace Lightly Lined Triangle Bralette for spring 2024 campaign.
Jennie of Blackpink stuns in Calvin Klein’s Minimalist Lace Lightly Lined Triangle Bralette for spring 2024 campaign. Photo: Mert Alas

The Spring 2024 collection is accompanied by a strategic roll-out of Jennie’s campaign content across the brand’s social channels and prominent outdoor spaces worldwide, reaffirming the brand’s global appeal.

With previous advertisements featuring the likes of Kendall Jenner, Calvin Klein maintains its reputation for aligning with the world’s top talent.


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