MICHAEL Michael Kors Spring 2024: A Sea of Style

Joanna Elizabeth

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Published February 27, 2024

MICHAEL Michael Kors Spring 2024 Campaign
Africa Garcia poses underwater for the MICHAEL Michael Kors spring 2024 ad, featuring a zebra print bag. Photo: Mert Alas

MICHAEL Michael Kors ushers in its 20th anniversary with a vibrant and audacious spring-summer 2024 campaign, showcasing a refreshed direction that resonates with the modern jet-setter.

Under the creative expertise of photographer Mert Alas, creative director Trey Laird, and stylist Alex Harrington, this season’s imagery goes on a scenic journey through Malibu and Los Angeles, with the elements of sand, sea, water, and sky as the picturesque backdrop.

MICHAEL Michael Kors Spring/Summer 2024 Campaign

Aivita Muze poses in poolside fashion with MICHAEL Michael Kors bag, showcased in the spring-summer 2024 campaign.
Aivita Muze poses in poolside fashion with MICHAEL Michael Kors bag, showcased in the spring-summer 2024 campaign. Photo: Mert Alas

Highlighting the top American brand’s essence, the campaign features leading models, including Africa Garcia, Aivita Muze, and Victoria Fawole, embodying the spirit of confident, adventurous fashion enthusiasts. The release follows up the Michael Kors Collection spring ads.

Victoria Fawole lounges in the sand, showcasing a sleek MICHAEL Michael Kors watch for spring-summer 2024 campaign.
Victoria Fawole lounges in the sand, showcasing a sleek MICHAEL Michael Kors watch for spring-summer 2024 campaign. Photo: Mert Alas

The collection spotlights a mix of bold and sensual elements. This ranges from sleek bikini tops to oversized mirrored sunglasses, and each piece reflects a balance of sophistication and glamour.

A focus on MICHAEL Michael Kors mirrored sunglasses featured in spring-summer 2024 campaign.
A focus on MICHAEL Michael Kors mirrored sunglasses featured in the spring-summer 2024 campaign. Photo: Mert Alas

Notably, the series introduces an array of standout accessories that complement the season’s aesthetic. Zebra print bags and polished leather jackets offer a nod to timeless glamour while maintaining a fresh and contemporary edge.

As the MICHAEL campaign unfolds across global platforms, from print to digital and outdoor advertising, it celebrates two decades of style and marks a new chapter in the brand’s legacy.


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