Ray-Ban Icons 2024: Through the Fashion Lens

Joanna Elizabeth

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Published February 28, 2024

Ray-Ban presents its Icons 2024 campaign, exemplified by Wayfarer sunglasses worn by Peng Chang.
Ray-Ban presents its Icons 2024 campaign, exemplified by Wayfarer sunglasses worn by Peng Chang. Photo: Lucrezia Ganazzoli

Ray-Ban ushers in a new era with its Icons 2024 campaign, a tribute to the popular sunglasses brand’s enduring legacy and fashion-forward innovation. The advertisements, a series of striking black and white portraits, showcase the iconic styles that have defined generations: the Clubmaster, Wayfarer, Aviator, and Round.

Ray-Ban Icons 2024 Campaign

Spotlighting the timeless elegance of Ray-Ban, the Icons collection features the Round style of glasses.
Spotlighting the timeless elegance of Ray-Ban, the Icons collection features the Round style of glasses. Photo: Lucrezia Ganazzoli

Fashion models Peng Chang and Martina Horak, captured by photographer Lucrezia Ganazzoli, embody the unique spirit of each Ray-Ban design. From the modern edge to the classic Wayfarer, a symbol of artistic and musical revolutions from the ‘60s to the hip-hop era.

The Ray-Ban Icons 2024 campaign features model Martina Horak wearing Clubmaster sunglasses.
The Ray-Ban Icons 2024 campaign features model Martina Horak wearing Clubmaster sunglasses. Photo: Lucrezia Ganazzoli

On the other hand, there’s the timeless chicness of the Round, a style known for its nonconformist and creative ethos since 1989. The Clubmaster, with its blend of old-school charm and ‘80s flair, represents those who aspire to reshape culture.

There is also the Aviator, known for its timeless shape through the decades and inspired by those who take flight.

Ray-Ban Icons ad spotlights aviator glasses, channeling retro flair with a modern twist.
Ray-Ban Icons ad spotlights aviator glasses, channeling retro flair with a modern twist. Photo: Lucrezia Ganazzoli

Styled by Sissy Vian, the campaign features close-up shots, placing a focus on the eyewear. Leather jackets and denim, selected to complement each pair of glasses, underscore Ray-Ban’s blend of vintage allure and contemporary fashion.

Beauty elements crafted by hairstylist Pierpaolo Lai and makeup artist Giovanna Fucciolo accentuate the models’ features. The Icons collection follows up the recent Meta ads of tech-infused eyewear.


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