Irina Shayk Shows H&M Move’s Chic New Activewear

Joanna Elizabeth

/

Published July 25, 2024

Irina Shayk H&M Move 2024 Ad Campaign
Irina Shayk stars in the 2024 H&M Move campaign. Photo: H&M

With its latest activewear capsule collection, H&M Move takes fitness to the next level. Supermodel Irina Shayk fronts the campaign and showcases the perfect blend of style and athleticism. The new line takes inspiration from the active Parisian lifestyle.

Irina Shayk for H&M Move 2024 Ad

Striking a pose, Irina Shayk models H&M Move's red parka.
Striking a pose, Irina Shayk models H&M Move’s red parka. Photo: H&M

The collection boasts SoftMove™ technology, ensuring a soft finish and a second skin feel made for high-intensity workouts or casual city strolls. These designs are engineered for performance and comfort, from leggings to bike shorts, sports bras, and more.

Rocking gloves, Irina Shayk shows H&M Move's sports bra and leggings look.
Rocking gloves, Irina Shayk shows H&M Move’s sports bra and leggings look. Photo: H&M

“Comfort, style, and performance – all in one activewear kit. Designed with Paris in mind but perfect for anyone who wants to be active in style,” says Marie Fredros, Head of Design at H&M Move.

Irina Shayk poses in H&M Move's red hoodie and bike shorts with sunglasses.
Irina Shayk poses in H&M Move’s red hoodie and bike shorts with sunglasses. Photo: H&M

Irina Shayk brings the collection to life, showcasing her toned physique in the campaign ads. She rocks an oversized StormMove red parka paired with sleek mirrored sunglasses designed for outdoor exercise. The bold color palette features shades of red, black, and white, guaranteed to turn heads.

But Irina’s influence doesn’t stop at H&M Move. She’s also recently graced the cover of Vogue Korea, solidifying her status as a global fashion icon.


Recent Updates

Irina-Shayk-Dolce-Gabbana-DNA

Irina Shayk Looks Timeless in Dolce & Gabbana’s DNA Series

Dolce & Gabbana has tapped supermodel Irina Shayk for the fall-winter 2024 edition of Dolce & Gabbana DNA. The project ...
Eva-Green-Roger-Vivier-2024

Eva Green is a Vision in Roger Vivier’s New Ad

Roger Vivier’s latest campaign, Chapter II of the Vivier Express, is a seductive journey of style starring Eva Green. This ...
Other-Stories-Savoir-Collection

& Other Stories’ Savoir Collection Tributes Vintage Couture

The Savoir Collection, a limited-edition collection from & Other Stories, exudes pure luxury. This exclusive range is perfect for special ...
Stella-McCartney-Ryder-Bag

Sarah Snook Models Stella McCartney’s New Stella Ryder Bag

Stella McCartney has tapped Succession star Sarah Snook as the face of its new Stella Ryder bag, a stylish accessory ...
Gucci-Holiday-2024

Kendall Jenner Shines in Gucci’s Holiday 2024 Campaign

Gucci is ringing in the festive season with a star-studded cast for chapter one of its Holiday 2024 campaign. Dubbed ...
Mango-Party-Winter-2024-Campaign

Mango’s Fall Party Looks Are All About Bold Style

Mango introduces its fall-winter 2024 Party Personas campaign, centered on its premium Selection collection. The spotlight shines on top model ...

Leave a Comment