Calvin Klein taps BLACKPINK’s Jennie for its fall 2021 The Language of Calvin Klein campaign. The American fashion brand highlights apparel from its denim and underwear lines with images captured by Hong Jang Hyun. With the recent announcement that BLACKPINK has become the most-subscribed music act on Youtube, Jennie’s star will only continue to rise.
The Korean beauty wears lounge-worthy designs in the laid-back shots. In one image, Jennie poses in the Modern Structure Lightly Lined Triangle Bralette. It features a plunging neckline as well as a branded band. Another photo shows her lounging in bed with a grey underwear set. In a short film, Jennie shares her routine, which includes coffee.
“Featured in the campaign, Fall 2021’s new product offerings center on elevated modern essentials with an emphasis on comfort and minimalism. In Underwear, Modern Cotton provides soft cotton stretch styles designed with the original Calvin Klein logo band. Modern Structure delivers a collection of consciously made, streamlined silhouettes,” the press release states.