Heron Preston for Calvin Klein unveils its Drop 02 campaign featuring Jennie of Blackpink as its star. Posing solo, she sports designs ranging from underwear to jeans and hoodies. Photographed by Kim Hee Jun, Jennie channels laid-back cool in stripped-down looks.
The Heron Preston collaboration marks a new way forward for the iconic brand. With sustainability in mind, these designs echo Preston’s brand signatures of being revolutionary, relatable, and relevant.
“The collection was developed with close attention to environmental consciousness and more sustainable practices, a critical element to both Preston and Calvin Klein. All options were carefully considered: raw denim is used to save water, organic and recycled cotton are heavily featured, and packaging is plastic-free,” the press release states.