Jennie Smolders in Heron Preston for Calvin Klein Drop 02 Campaign

Joanna Elizabeth

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Published May 28, 2021

Jennie of Blackpink poses in Heron Preston for Calvin Klein Drop 02 campaign.
Jennie of Blackpink poses in Heron Preston for Calvin Klein Drop 02 campaign.

Heron Preston for Calvin Klein unveils its Drop 02 campaign featuring Jennie of Blackpink as its star. Posing solo, she sports designs ranging from underwear to jeans and hoodies. Photographed by Kim Hee Jun, Jennie channels laid-back cool in stripped-down looks.

The Heron Preston collaboration marks a new way forward for the iconic brand. With sustainability in mind, these designs echo Preston’s brand signatures of being revolutionary, relatable, and relevant.

Related: Kaia, Ashley, Jordan Pose in Heron Preston for Calvin Klein Campaign

“The collection was developed with close attention to environmental consciousness and more sustainable practices, a critical element to both Preston and Calvin Klein. All options were carefully considered: raw denim is used to save water, organic and recycled cotton are heavily featured, and packaging is plastic-free,” the press release states.

Heron Preston for Calvin Klein Drop 02 Campaign

Heron Preston for Calvin Klein taps Jennie for its Drop 02 campaign.
Heron Preston for Calvin Klein taps Jennie for its Drop 02 campaign.
Heron Preston for Calvin Klein unveils Drop 02 campaign.
Heron Preston for Calvin Klein unveils Drop 02 campaign.
Blackpink's Jennie wears Heron Preston for Calvin Klein Organic Cotton Stretch Bandeau Bralette and Indigo Stone Wash 90's Fit Jeans.
Blackpink’s Jennie wears Heron Preston for Calvin Klein Organic Cotton Stretch Bandeau Bralette and Indigo Stone Wash 90’s Fit Jeans.
Photographed in black and white, Jennie fronts Heron Preston for Calvin Klein Drop 02 campaign.
Photographed in black and white, Jennie fronts Heron Preston for Calvin Klein Drop 02 campaign.

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