H&M delivers sustainable styles for its summer 2021 swimwear campaign. Led by Paloma Elsesser, images feature talent Nouri Hassan, Bintou Sillah, and Tani Gunn posing underwater. Designs are made from recycled polyesters from textile waste as well as recycled bottles.
The campaign celebrates a range of bodies with bandeau styles, curved briefs, and off-the-shoulder tops. Prices start at $5.99 and go up to $17.99, and the swimwear will hit stores starting in June 2021. The cast also appears in a short film set to ‘Enjoy The Silence’ covered by American singer Fousheé.
“I’m particularly proud of the fabrics in this swimwear collection, it’s our most sustainable swimwear collection thus far, and all of the designs are made of at least 85% recycled polyester. We’re so pleased to offer inclusive sizing with this emboldening swimwear collection, too,” says Maria Östblom, Head of Design Womenswear at H&M.