H&M - Fashion Brand

H&M is a Swedish fast fashion brand. Founded in 1947, its mission is to provide affordable and on-trend fashion to all. Besides its mainline, H&M lists Monki, Weekday, & Other Stories, Cheap Monday and COS as its subsidiaries. The fashion brand is known for its fashion collaborations with luxury labels which have included Balmain, Lanvin, Versace, Erdem and Alexander Wang in the past. In 2011, the brand launched H&M Conscious--an apparel and accessories line made of sustainable and recycled materials. Famous campaign stars for the company include Beyonce, Katy Perry, Gigi Hadid and Kendall Jenner.

Anna Ewers poses in printed caftan from H&M Studio spring-summer 2019 collection

Anna Ewers is A Glam Explorer in H&M Studio Spring ’19 Collection

H&M Studio’s spring-summer 2019 collection takes on the theme of ‘glam explorer’. For the official lookbook images, the Swedish fashion brand heads outdoors with model Anna Ewers. Photographed by Lachlan ...
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H&M unveils Holiday 2018 campaign with Aubrey Plaza

Aubrey Plaza Gets Festive in H&M Holiday 2018 Campaign

H&M heads to Hotel Mauritz for its Holiday 2018 campaign. Actress Aubrey Plaza takes the forefront in a series of films as well as the print campaign. The diverse cast ...
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Naomi Campbell, Gigi Hadid Walk the Moschino x H&M Collection Runway!

Naomi Campbell, Gigi Hadid Walk the Moschino x H&M Collection Runway!

After seeing the lookbook earlier this month, the Moschino x H&M Collection took to the runway with a fashion show held in New York City on October 24th. Gigi Hadid ...
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H&M Jacket, Wide-Leg Pants and Small Shoulder Bag

Monochrome State of Mind: 11 Black & White Outfits From H&M

One color combination that never goes out of style is black and white. H&M spotlights the classic pairing with a new trend guide called, 'Monochrome State of Mind'. The fashion ...
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You Have to See the Moschino x H&M Lookbook

You Have to See the Moschino x H&M Lookbook

After seeing the campaign earlier this week, the Moschino x H&M collection lookbook has finally been unveiled. The diverse cast includes models from the world of fashion, drag, social media ...
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H&M Jacket with Faux Fur Collar, Rib-Knit Sweater and Slim-Fit Pants

Tiffany Young Poses in H&M Divided’s Fall 2018 Collection

Tiffany Young, formally of K-pop group Girls’ Generation takes the spotlight in the new H&M x Music campaign. For fall 2018, the singer poses in the Scottish Highlands wearing layered ...
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Steven Meisel photographs H&M x Moschino collection campaign

Gigi Hadid Gets Glam for H&M x Moschino Campaign

The upcoming H&M x Moschino collection splashes on the scene with a new campaign. Photographed by Steven Meisel, the images star Gigi Hadid, Vittoria Ceretti, Rianne van Rompaey, Soo Joo ...
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It's Here! Shop the H&M x Morris & Co. Collaboration

It’s Here! Shop the H&M x Morris & Co. Collaboration

After unveiling the campaign campaign, the elegant Morris & Co. x H&M collaboration officially arrived online and in stores. The iconic British brand's archive prints take the spotlight with breezy ...
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(Left) H&M Shell Costume Top and Mermaid Costume Skirt (Center) H&M Clown Costume and Hairband with Cone Hat (Right) H&M Costume Dress

Pretty Spooky: 11 Halloween Costumes From H&M

Halloween is less than a month away, and if you're still looking for your costume, H&M has plenty of options. Its latest trend guide called 'Pretty Spooky' features playful and ...
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H&M Conscious Exclusive fall 2018 clothing

H&M Conscious Exclusive’s First Fall Collection Arrived (And We Want Everything)

Swedish fashion brand H&M unveils its first fall Conscious Exclusive collection full of sustainable materials. After seeing the campaign, here is a look at some of the pieces out now ...
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