H&M - Fashion Brand

H&M is a Swedish fast fashion brand. Founded in 1947, its mission is to provide affordable and on-trend fashion to all. Besides its mainline, H&M lists Monki, Weekday, & Other Stories, Cheap Monday and COS as its subsidiaries. The fashion brand is known for its fashion collaborations with luxury labels which have included Balmain, Lanvin, Versace, Erdem and Alexander Wang in the past. In 2011, the brand launched H&M Conscious--an apparel and accessories line made of sustainable and recycled materials. Famous campaign stars for the company include Beyonce, Katy Perry, Gigi Hadid and Kendall Jenner.

H&M Jacket, Wide-Leg Pants and Small Shoulder Bag

Monochrome State of Mind: 11 Black & White Outfits From H&M

One color combination that never goes out of style is black and white. H&M spotlights the classic pairing with a new trend guide called, 'Monochrome State of Mind'. The fashion ...
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You Have to See the Moschino x H&M Lookbook

You Have to See the Moschino x H&M Lookbook

After seeing the campaign earlier this week, the Moschino x H&M collection lookbook has finally been unveiled. The diverse cast includes models from the world of fashion, drag, social media ...
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H&M Jacket with Faux Fur Collar, Rib-Knit Sweater and Slim-Fit Pants

Tiffany Young Poses in H&M Divided’s Fall 2018 Collection

Tiffany Young, formally of K-pop group Girls’ Generation takes the spotlight in the new H&M x Music campaign. For fall 2018, the singer poses in the Scottish Highlands wearing layered ...
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Steven Meisel photographs H&M x Moschino collection campaign

Gigi Hadid Gets Glam for H&M x Moschino Campaign

The upcoming H&M x Moschino collection splashes on the scene with a new campaign. Photographed by Steven Meisel, the images star Gigi Hadid, Vittoria Ceretti, Rianne van Rompaey, Soo Joo ...
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It's Here! Shop the H&M x Morris & Co. Collaboration

It’s Here! Shop the H&M x Morris & Co. Collaboration

After unveiling the campaign campaign, the elegant Morris & Co. x H&M collaboration officially arrived online and in stores. The iconic British brand's archive prints take the spotlight with breezy ...
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(Left) H&M Shell Costume Top and Mermaid Costume Skirt (Center) H&M Clown Costume and Hairband with Cone Hat (Right) H&M Costume Dress

Pretty Spooky: 11 Halloween Costumes From H&M

Halloween is less than a month away, and if you're still looking for your costume, H&M has plenty of options. Its latest trend guide called 'Pretty Spooky' features playful and ...
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H&M Conscious Exclusive fall 2018 clothing

H&M Conscious Exclusive’s First Fall Collection Arrived (And We Want Everything)

Swedish fashion brand H&M unveils its first fall Conscious Exclusive collection full of sustainable materials. After seeing the campaign, here is a look at some of the pieces out now ...
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(Left) H&M Pea Coat, V-Neck Wrap Dress (Right) H&M V-Neck Cardigan, T-Shirt with Motif, Pull-On Pants and Felted Wool Beret

Autumn Rays: H&M Focuses On Casual Fall Styles

H&M looks to the the seventies for inspiration with its latest trend guide. Called 'Autumn Rays', the fashion shoot focuses on pieces in golden honey hues paired with a neutral ...
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(Left) H&M Knit Mohair-Blend Sweater (Right) H&M Knit Sweater

The Softest Voyage: Fall ’18 Sweaters From H&M

H&M jets to Paris for a new trend guide focusing on fall 2018 sweaters. Models Chiara Scelsi and Oumie Jammeh pose near the Eiffel Tower wearing cozy knitwear and casual ...
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Edita Vilkeviciute and Julia Bergshoeff fronts H&M x Morris & Co. campaign

H&M’s Latest Collaboration Celebrates British Style

H&M teams up with another British brand for its latest collaboration. Set to be released on October 4th, Morris & Co.’s archival prints take the spotlight in the clothing collection ...
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