For the new season, H&M Divided puts on focus on “it” pieces for the fall. From short parkas to cropped sweatshirts and chic blazers, these essentials will help transform your autumn wardrobe. Paired with ripped jeans, denim skirts or lace-up pants, H&M offers cool looks for the new season. For footwear, a classic sneaker silhouette… [Read More]
H&M - Fashion Brand
H&M is a Swedish fast fashion brand. Founded in 1947, its mission is to provide affordable and on-trend fashion to all. Besides its mainline, H&M lists Monki, Weekday, & Other Stories, Cheap Monday and COS as its subsidiaries. The fashion brand is known for its fashion collaborations with luxury labels which have included Balmain, Lanvin, Versace and Alexander Wang in the past. In 2011, the brand launched H&M Conscious--an apparel and accessories line made of sustainable and recycled materials.
Autumn is just around the corner, and H&M prepares for the season change with a new style guide. Titled ‘Easy Opulence’, the fashion shoot focuses on effortlessly chic looks for every day wear. Model Frederikke Sofie stars in the lookbook which features ruffled shirts, relaxed-fit jumpsuits and pleated dresses. Paired with loafers and statement earrings,… [Read More]
As we look forward to the fall season, H&M offers up pre-fall 2017 styles with a rebellious edge. The fashion brand looks at transitional dressing including leather jackets, wide-cut separates and pleated skirts. Model Charlee Fraser stars in the new lookbook wearing colorful prints and hoop earrings. Finishing each ensemble, metallic sandals or heeled mules… [Read More]
When it comes to everyday style, sometimes you just want to put something on that is comfortable. And those wardrobe essentials can easily be found at H&M. With its latest trend guide called, ‘Everyday Living’, the Swedish fashion brand highlights casual pieces. Model Ine Neefs takes on classic denim, elegant blouses and lightweight outerwear. Paired… [Read More]
Getting in shape is a year-round event, and if you are looking to keep fit in style, then check out the latest from H&M Sport. The Swedish fashion brand offers stylish alternatives to activewear essentials. Choose from high-functioning sports bras, lightweight running jackets and form-fitting leggings. Pair with your favorite sneakers, and you will be… [Read More]