H&M heads to Miami for a new style guide called, ‘The Day Trip’. Complete with palm trees and plenty of sun, the fashion shoot focuses on easy, breezy summer outfit ideas. The lookbook showcases printed dresses, cut-off denim shorts as well as eyelet tops. Paired with slide sandals and slip-on sneakers, these looks are casual chic. … [Read more...]
H&M - Fashion Brand
H&M is a Swedish fast fashion brand. Founded in 1947, its mission is to provide affordable and on-trend fashion to all. Besides its mainline, H&M lists Monki, Weekday, & Other Stories, Cheap Monday and COS as its subsidiaries. The fashion brand is known for its fashion collaborations with luxury labels which have included Balmain, Lanvin, Versace and Alexander Wang in the past. In 2011, the brand launched H&M Conscious--an apparel and accessories line made of sustainable and recycled materials.
Divided, the young line from H&M offers up summer style with its latest trend guide. Called ‘Islamorada Moments’, the fashion shoot puts the focus on casual looks for the summer season. The lookbook showcases on distressed denim, floral prints and off-the-shoulder blouses. For accessories, the Swedish brand spotlights choker necklaces and baseball caps. … [Read more...]
Summer is heating up, and looking for comfortable yet stylish clothes should be at the top of your list. Fortunately, H&M offers plenty of inspiration for the warm weather season with its latest trend guide. Called ‘Miami Blues’, models head to the sunny outdoors in casual looks with a retro twist. From pleated skirts to ruffled tops and breezy dresses, these outfits will … [Read more...]
Beach season is finally here, and H&M is offering up plenty of inspiration for summer 2017. Fresh off its latest campaign, the Swedish fashion brand unveils a new trend guide featuring the hottest swimsuit styles. Called ‘Sunshine State’, model Cora Emmanuel hits the sand in colorful looks perfect for a sunny day out. From floral print bikinis to off-the-shoulder styles to lace … [Read more...]
H&M says hello to the warm weather season with the release of its new trend guide. Called ‘Serene Summer’, the fashion shoot stars model Edita Vilkeviciute. Photographed at the beach, the blonde beauty wears breezy outfits from the Swedish fashion brand. From lace trimmed maxi dresses to relaxed-fit shorts and denim jackets, these looks are great for the summer. … [Read more...]