H&M is a Swedish fast fashion brand. Founded in 1947, its mission is to provide affordable and on-trend fashion to all. Besides its mainline, H&M lists Monki, Weekday, & Other Stories, Cheap Monday and COS as its subsidiaries. The fashion brand is known for its fashion collaborations with luxury labels which have included Balmain, Lanvin, Versace, Erdem and Alexander Wang in the past. In 2011, the brand launched H&M Conscious–an apparel and accessories line made of sustainable and recycled materials. Famous campaign stars for the company include Beyonce, Katy Perry, Gigi Hadid and Kendall Jenner.
With the concept of H&M with Friends, H&M and Good American embrace inclusivity with a selection of contemporary styles. The fashion brand was co-founded by Emma Grede and Khloe Kardashian with a focus on denim designs for all shapes and sizes. H&M x Good …
