H&M - Fashion Brand

H&M is a Swedish fast fashion brand. Founded in 1947, its mission is to provide affordable and on-trend fashion to all. Besides its mainline, H&M lists Monki, Weekday, & Other Stories, Cheap Monday and COS as its subsidiaries. The fashion brand is known for its fashion collaborations with luxury labels which have included Balmain, Lanvin, Versace, Erdem and Alexander Wang in the past. In 2011, the brand launched H&M Conscious--an apparel and accessories line made of sustainable and recycled materials. Famous campaign stars for the company include Beyonce, Katy Perry, Gigi Hadid and Kendall Jenner.

H&M x Conscious Exclusive clothing collection

Just Landed: H&M Conscious Exclusive’s Eco-Friendly Collection

After getting a glimpse with the campaign, H&M's 2018 Conscious Exclusive line has officially landed online and in stores. The sustainable clothing collection features recycled fabrics, organic cotton and regenerated ...
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Gigi Hadid wears H&M x Moschino collaboration in this sketch.

H&M Announces Moschino Collaboration with the Help of Gigi Hadid!

H&M's latest designer collaboration will certainly be a must-have. The Swedish fashion brand announced it's teaming up with Milan-based fashion house Moschino. In collaboration with creative director Jeremy Scott, the ...
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(Left) H&M x Anna Glover Textured-Weave Dress and Satin Espadrilles (Right) H&M Patterned Jersey Top and Paper-Bag Pants

Chic Prints: H&M x Anna Glover Collaborate on Colorful Styles

H&M readies for spring with the launch of its new collaboration with award-winning designer Anna Glover. The collection includes colorful prints and patterns in relaxed and ladylike silhouettes. From airy ...
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H&M Linen Top, Denim Culottes with High Waist and 2-Pack Necklaces

Sunshine Essentials: 8 Cool Spring Styles From H&M

It's time to start thinking about the warm months ahead, and when it comes to summer 2018, H&M has you covered. The fashion brand focuses on effortlessly cool styles with ...
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H&M Patterned Wrap-Front Dress

Pop Heart: 5 Colorful Outfits From H&M

Bring some serious color to your wardrobe for spring with the release of H&M's new arrivals. The Swedish fashion chain unveils their latest trend guide with a lookbook called, 'Pop ...
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H&M Floral Print Top

Street Style: 11 Cool Looks From H&M

The spring season is officially here, and H&M offers the new trends with its latest trend guide. Called 'Street Style', the fashion shoot focuses on outfits perfect for the sunny ...
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H&M spotlights bohemian style for spring 2018 campaign

Imaan, Anna & Andreea Pose in Buenos Aires for H&M’s Spring 2018 Campaign

H&M heads to Buenos Aires, Argentina for its spring 2018 campaign. The fashion brand enlists top models Imaan Hammam, Anna Ewers and Andreea Diaconu for the sun-drenched images. The trio ...
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(Left) H&M Patterned Flounced Dress (Right) H&M Wide-Cut Satin Blouse and Wide-Cut Satin Pants

Dancing Days: 10 Party Outfit Ideas From H&M

With the start of the spring 2018 season, H&M offers up some playful designs perfect for the party season. The Swedish fashion company spotlights elegant looks made for special occasions ...
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H&M Lace Dress and Shoulder Bag

In Full Bloom: H&M’s Pretty Spring Dresses

If you're excited for spring weather, H&M has just the looks for you. The Swedish fashion company puts the focus on its new arrivals with a trend guide called, 'In ...
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H&M Patterned Chiffon Dress

Key Styles: H&M Divided Takes On Spring 2018 Trends

Say hello to the spring 2018 season with the launch of H&M’s latest Divided styles. The fashion shoot focuses on new season trends for young women. Choose from cropped sweatshirts, ...
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