H&M - Fashion Brand

H&M is a Swedish fast fashion brand. Founded in 1947, its mission is to provide affordable and on-trend fashion to all. Besides its mainline, H&M lists Monki, Weekday, & Other Stories, Cheap Monday and COS as its subsidiaries. The fashion brand is known for its fashion collaborations with luxury labels which have included Balmain, Lanvin, Versace and Alexander Wang in the past. In 2011, the brand launched H&M Conscious--an apparel and accessories line made of sustainable and recycled materials.

(Left) H&M Sweater with Appliqués, Ankle-Length Pants and Leather Ankle Boots (Right) H&M Faux Fur Jacket, Embroidered Mesh Dress, Slim-Fit Pants High Waist and Warm-Lined Boots

Modern Eclectic: 11 Winter Styles from H&M

As the weather cools down, H&M looks ahead to the winter with its new trend guide. Called ‘Modern Eclectic’, the fashion shoot stars models Vanessa Moody and Alanna Arrington. The ...
Read More

See Every Look from the ERDEM x H&M Collection

See Every Look from the ERDEM x H&M Collection

The latest designer collaboration from H&M happens to be with the London-based Erdem. The collection will feature womenswear, and for the first time from Erdem--menswear. Known for his romantic prints ...
Read More

H&M Cotton Top and High Waist Culottes

Close The Loop: 6 Sustainable Denim Pieces from H&M

Since launching its garment recycling program, H&M has launched multiple sustainable denim collections. For the new season, the Swedish fashion brand introduces its latest ‘Close the Loop Denim’ range. The ...
Read More

H&M Short Pile Coat, Sweatshirt with Printed Design, Cotton Short and Slim Ankle High Jeans

Weekend Essentials: 7 Cozy Looks from H&M

The temperatures have dropped and if you are looking for a weekend getaway, H&M has the pieces for you. In a recent trend guide called ‘Weekend Essentials’, the fashion brand ...
Read More

H&M Halloween 2017 Costumes

Spooky Chic: Discover H&M’s Halloween Costumes

Halloween is just around the corner, and if you are still looking for a costume, H&M has plenty of inspiration. The Swedish fashion brand includes a number of playful styles ...
Read More

H&M Denim Bib Overalls and Knit Sweater

Purrfect Pieces: H&M Showcases Fall Knit Styles

Knitwear season is here, and if you’re still looking for the perfect layering pieces, H&M’s the place to start. Its new Divided lookbook called ‘Purrfect Pieces’ spotlights chunky knits and ...
Read More

H&M Studio Collection fall-winter 2017 clothing

Just In: H&M Launches Fall 2017 Studio Collection

H&M's premium line H&M Studio has officially arrived online and in stores. The Swedish fashion brand focuses on streetwear inspired looks including relaxed silhouettes. The fall-winter 2017 season features padded ...
Read More

Antonina Petkovic and Devon Windsor star in H&M's fall 2017 campaign

H&M Heads to Tokyo for Fall 2017 Campaign

H&M launches its fall 2017 campaign captured in Tokyo, Japan. Models Antonina Petkovic, Devon Windsor, Adwoa Aboah and Chiharu Okunugi appear in the images. The fall season spotlights eighties inspired ...
Read More

H&M Pile-Lined Corduroy Jacket, Knit Sweater and Pleated Skirt

Practically Parisian: 7 French Girl Looks from H&M

French girl style is renowned around the globe for its effortlessly chic vibe. And if you want some Parisian flair, than H&M has some ideas for you. Its latest trend ...
Read More

H&M Puffed Blouse and Straight High Ankle Jeans

Love Denim: 8 Fall Outfit Ideas from H&M

Denim is back in the forefront for H&M's most recent trend guide. Featuring a wide variety of jeans, the fashion brand spotlights new styles in a fashion shoot starring Antonina ...
Read More