H&M - Fashion Brand
H&M is a Swedish fast fashion brand. Founded in 1947, its mission is to provide affordable and on-trend fashion to all. Besides its mainline, H&M lists Monki, Weekday, & Other Stories, Cheap Monday and COS as its subsidiaries. The fashion brand is known for its fashion collaborations with luxury labels which have included Balmain, Lanvin, Versace, Erdem and Alexander Wang in the past. In 2011, the brand launched H&M Conscious--an apparel and accessories line made of sustainable and recycled materials. Famous campaign stars for the company include Beyonce, Katy Perry, Gigi Hadid and Kendall Jenner.
Dress Up in H&M’s Innovation Circular Design Story Collection
H&M's Innovation Stories, a unique new sustainability program that focuses on forward-thinking design and novel materials, has added the Innovation Circular Design Story to its collection. The collection is for ...
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Let It Snow: H&M Unveils Holiday 2021 Edit
H&M looks to cold weather and party season for its Holiday 2021 Edit. A fashion shoot starring Devyn Garcia, Olivia Vinten, and more models features styles ranging from après-ski to ...
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Olivia, Precious, Lily Head Outdoors for H&M Fall 2021 Campaign
With a countryside aesthetic, H&M taps models and actors for its fall-winter 2021 campaign. Previous Mustapha, Olivia Vinten, Lily Newmark, and more head outdoors for the images which channel gorpcore ...
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Paloma Elsesser Takes a Dip in H&M Swim Summer 2021 Campaign
H&M delivers sustainable styles for its summer 2021 swimwear campaign. Led by Paloma Elsesser, images feature talent Nouri Hassan, Bintou Sillah, and Tani Gunn posing underwater. Designs are made from ...
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H&M Embraces Fluid Shapes With Spring Statement Styles
H&M highlights modest fashion with its spring 2021 statement fashion collection. A line of relaxed dresses, breezy kaftans, and matching sets embraces vibrant colors. The first half of the selection ...
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Liya Kebede Designs New lemlem x H&M Collaboration
Model icon Liya Kebede's clothing brand lemlem teams up with H&M on a collaboration of accessories and apparel. Known for its relaxed silhouettes and vibrant colors, the collection is perfect ...
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A Meadow of Wildflowers: H&M Unveils Spring Floral Fashions
H&M delivers vibrant floral prints with a new capsule collection called: A Meadow of Wildflowers. The pieces were designed by in-house print designers Abigail Morris, Kavita Ravaliya, Holly Watts, and ...
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H&M Embraces Tie-Dye Trend in ‘Color Story’ Collection
Get ready to embrace the bohemian trend with H&M’s new line called: Color Story. With a focus on tie-dye prints as well as relaxed silhouettes, it’s the second drop from ...
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H&M Goes Minimal for Spring 2021 Campaign
Minimalism takes the spotlight in H&M's spring 2021 fashion campaign. Photographed by Frida Marklund, models Yoonmi Sun, Zinnia Kumar, Ariish Wol, and Afra Wendel Bommarco appear in the advertisements. Spring ...
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Daisy, Francesca, Adwoa Head Outdoors for Simone Rocha x H&M Campaign
Talents from the world of fashion, dance, acting, and music take the spotlight in Simone Rocha x H&M’s campaign. Photographed on location at the Great Dixter house and gardens in ...
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