H&M - Fashion Brand

H&M is a Swedish fast fashion brand. Founded in 1947, its mission is to provide affordable and on-trend fashion to all. Besides its mainline, H&M lists Monki, Weekday, & Other Stories, Cheap Monday and COS as its subsidiaries. The fashion brand is known for its fashion collaborations with luxury labels which have included Balmain, Lanvin, Versace, Erdem and Alexander Wang in the past. In 2011, the brand launched H&M Conscious--an apparel and accessories line made of sustainable and recycled materials. Famous campaign stars for the company include Beyonce, Katy Perry, Gigi Hadid and Kendall Jenner.

H&M Kaftan Dress in tie-Dye Print

The Blue Crew: 5 Indigo Looks From H&M

Indigo blue is taking over for the summer 2019 season. And H&M spotlights the vibrant color with a recent style guide called, 'The Blue Crew'. Model Marlene Kohrs tries on ...
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Melodie Vaxelaire Looks Lovely in Lace Lingerie From H&M

Melodie Vaxelaire Looks Lovely in Lace Lingerie From H&M

H&M offers a colorful selection of lingerie for a recent trend guide. Called ‘Lovely Lace’, the fashion shoot stars Melodie Vaxelaire. The French model embraces seductive styles in the delicate ...
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Model Imaan Hammam wears H&M yellow lace dress

Imaan Hammam Charms in H&M’s Limited Edition Styles

H&M’s Limited Edition collection for spring-summer 2019 spotlights airy chiffon and chic lace details. Model Imaan Hammam fronts the lookbook images which feature a tropical inspired backdrop complete with lush ...
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H&M x Love Stories Hits the Beach for New Swim Collection

H&M x Love Stories Hits the Beach for New Swim Collection

H&M gets ready for the summer season with its new Love Stories collaboration. This marks the two brands second team-up after a lingerie capsule launched in 2018. Called Love Stories ...
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Kendall Jenner wears design from Giambattista Valli x H&M collaboration.

Kendall Jenner Wears Giambattista Valli x H&M’s Upcoming Collaboration

H&M has announced its new designer collaboration for 2019 with Italian designer Giambattista Valli. The Swedish fashion brand made a splash at Cannes, France, during the amfAR Gala by previewing ...
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Andreea Diaconu, Anok Yai Hit the Beach for H&M Swimwear '19 Campaign

Andreea Diaconu, Anok Yai Hit the Beach for H&M Swimwear ’19 Campaign

H&M heads to the beach for its summer 2019 swimwear campaign. The Swedish fashion brand spotlights a diverse cast starring Anok Yai, Andreea Diaconu, Jill Korleve and Jessie Li. Soaking ...
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Melodie Vaxelaire and Jill Kortleve pose in H&M Swimwear's 2019 Collection

Melodie Vaxelaire & Jill Kortleve Model H&M’s Swim 2019 Collection

H&M travels to Mexico for its Swimwear 2019 lookbook. Captured on the sea, models Melodie Vaxelaire and Jill Kortleve soak up the sun in new season looks. From breezy kaftans ...
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Andreea Diaconu stars in H&M Mini-Me summer 2019 style guide

You & Me: 5 Matching Mother & Daughter Looks From H&M

H&M highlights mother and daughter style with a recent trend guide called, ‘You & Me’. Featuring model Andreea Diaconu joined by adorable co-stars, the fashion shoot focuses on summer 2019 ...
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Maddy Elmer poses for H&M x Stranger Things campaign

H&M Embraces Pool Style for ‘Stranger Things’ Collaboration

Ahead of ‘Stranger Things’ season three, H&M teams up with Netflix on a summer capsule collection. The collaboration focuses on pool-ready styles with a nod to the 1980’s. From graphic ...
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Rosario Dawson and Anja Rubik star in H&M Conscious Collection 2019 campaign

Rosario Dawson, Anja Rubik Chase the Sun in H&M Conscious Collection

H&M's Conscious Collection returns for the spring 2019 season. The Swedish fashion giant taps a diverse cast for the campaign. Actresses Rosario Dawson and Naomie Harris as well as model ...
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