The Neo Real H&M Studio fall-winter 2022 collection ushers in the future of fashion. This fall, women’s apparel takes a giant step forward in innovation, with the modern missions to Mars and the space age of fashion as sources of inspiration. These streamlined designs are made for those who look forward to the adventure.
H&M Studio Fall/Winter 2022 Campaign
The Studio Fall 2022 collection is all about bright colors, cutting-edge accessories, and futuristic fabrics with new-age textures that look like they were woven from the most interesting dark matter materials in the universe. The new pieces are brimming with confidence and a cutting-edge fashion sense. Last month, the company unveiled its H&M Move collection worn by Jane Fonda.
How to dress for the future? That was the question the H&M Studio team was asking for autumn, as we discussed mankind’s inspiring missions to space. We came up with sharp, minimalist silhouettes that feel confidence-boosting thanks to bold, brave shots of colour – we wanted our customers to dare to dream.
Ann-Sofie Johansson, H&M Creative Advisor.
Sibling models Georgia Palmer and Joel Palmer are two queer creatives based in London who front the campaign. Every item in the Studio Fall 2022 collection, including Tencel, was crafted using materials derived from sources that are friendly to the environment. The H&M Studio fall offering will be available on October 13 at hm.com and in select stores across the country.
“With a moodboard filled with images of space, the design team thought about what to take on an intergalactic trip. We decided on a mix of practical pieces mixed with fabulous items. The silver co-ordinating set is my favourite look, but I’d wear the silver trousers with the padded grey T-shirt and the rhinestone necklace – it’s the perfect alternative to a party dress,” shares Linda Wikell, concept designer for H&M Studio.
