H&M joins forces with Dutch lingerie brand Love Stories for its latest collaboration. The 20-piece capsule collection will be available in select stores and online starting August 9th. Included in the line are bralettes, briefs, thongs, sleepwear, socks and travel pouches. The campaign stars models Andreea Diaconu and Damaris Goddrie lounging around in bed wearing the everyday designs. Photographed by Annemarieke Van Drimmelen, the duo pose in chic intimates.
H&M x Love Stories Lingerie Collection
I like to call the collaboration between Love Stories and H&M our love affair! From day one, there was an incredible respect for one another and there was a chemistry between all the designers, so we blended together amazingly. The collection revolves around the classic Love Stories items – the bralette, the bikini briefs and thongs – and the ‘perfect mismatches’ of prints and colors.”
–Marloes Hoedeman, Founder of Love Stories