Two mega brands PUMA and Balmain join forces for a limited-edition collaboration. Model Cara Delevingne and Balmain creative director Olivier Rousteing helped design the fall capsule. Set to launch on November 21st, items will include bra tops, boxing shorts as well as sneakers. Cara and Olivier also appear in official campaign images shot by Brianna Capozzi.
PUMA x Balmain Campaign
PUMA has always represented team work and empowerment so the idea of doing a partnership with Olivier seemed very fitting,” says Cara Delevingne. “Balmain has a similar brave fierceness to their brand as PUMA does and it really excited me to think of what we could all do together. I’m really proud of what this collaboration has resulted in.”