Puma is a popular sneaker and activewear brand. Founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany, the company now has almost 15,000 employees. PUMA helped develop the world’s first boot with screw-in studs. The company is known for its logo featuring the big cat which derives its name. Brand ambassadors such as Rihanna, Selena Gomez and Cara Delevingne make PUMA a major name in the fashion world as well. Its products are available in over 120 countries.
Cara Delevingne Celebrates Pride With PUMA ‘Together Forever’ 2022 Collection
Celebrating its Pride 2022 collection called Together Forever, PUMA ambassador Cara Delevingne fronts a campaign. Carra Sykes, a queer artist, has created a collection that features colorful logos and graphics ...
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Eleni Foureira Is Now a PUMA Ambassador (Photos)
Eleni Foureira, a Greek singer with over a billion Spotify listens, has been named a PUMA ambassador. Her confident demeanor and attitude make her an excellent choice for PUMA, whose ...
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Winnie Harlow Dives Into PUMA Bodywear & Swimwear Campaign
PUMA ambassador Winnie Harlow is the face of the sports brand's Bodywear & Swimwear 2022 campaign. Part of the company's "SHE MOVES US" platform, it celebrates women and inspires others ...
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Dua Lipa Lounges in PUMA Mayze Lth Pop Sneaker
PUMA gets some star power with its Mayze Lth Pop campaign featuring Dua Lipa. While riding in the back of a tour bus, the pop artist can be seen sporting ...
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Mia Regan & Romeo Beckham Get Casual in PUMA x Ami Styles
Sports brand PUMA joins forces with Parisian fashion house AMI. Real-life couple Mia Regan and Romeo Beckham appear in campaign images for the collection that fuses tailoring and sportswear. Designs ...
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Cara Delevingne Takes a Breather in PUMA Exhale 2022 Collection
Cara Delevingne has unveiled her second Exhale collection with PUMA, which was produced in collaboration with the brand. The actress, model, and activist gets photographed against a natural setting while ...
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Dua Lipa Designs 90s-Inspired Styles for PUMA ‘Flutur’ Collection
PUMA ambassador Dua Lipa teams up with the brand to co-design a limited-edition collaboration called Flutur. Inspired by 1990s style, a four-piece line previews a full collection coming in 2022 ...
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Dixie D’Amelio Named PUMA Ambassador (Photos)
PUMA taps social media and TikTok star, Dixie D'Amelio, as its latest brand ambassador. She joins a roster already including Dua Lipa, Cara Delevingne, and Winnie Harlow. The brunette is ...
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Goop Teams Up With PUMA on Chic Activewear Collection
PUMA collaborates with lifestyle brand goop on a limited-edition collection of activewear, footwear, and accessories. Made from luxury materials as well as recycled fabrics, the clothing line includes a jumpsuit, ...
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Cara Delevingne is ‘Forever Free’ in PUMA Pride 2021 Campaign
Cara Delevingne celebrates the LGBTQIA+ community with PUMA's Pride 2021 campaign. The sports brand ambassador helped co-design the Forever Free collection which features, apparel, footwear, and a fanny pack. Photographed ...
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