Puma is a popular sneaker and activewear brand. Founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany, the company now has almost 15,000 employees. PUMA helped develop the world’s first boot with screw-in studs. The company is known for its logo featuring the big cat which derives its name. Brand ambassadors such as Rihanna, Selena Gomez and Cara Delevingne make PUMA a major name in the fashion world as well. Its products are available in over 120 countries.