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Puma

Puma is a popular sneaker and activewear brand. Founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany, the company now has almost 15,000 employees. PUMA helped develop the world’s first boot with screw-in studs. The company is known for its logo featuring the big cat which derives its name. Brand ambassadors such as Rihanna, Selena Gomez and Cara Delevingne make PUMA a major name in the fashion world as well. Its products are available in over 120 countries.

Rihanna Fenty PUMA 2023 Sneaker Featured

Celebrity, Campaign

Rihanna Makes Moves with the Fenty x Puma Avanti Sneaker

Rihanna and PUMA are rewriting the rulebook with their latest collaborative effort. Re-entering the fashion arena as the creative director of FENTY x PUMA, Rihanna is setting the stage on fire with the debut of …

Campaign

Winnie Harlow’s Fresh Look with PUMA Cali Court Fall 2023

A touch of old school meets the demands of street style with the resurgence of PUMA’s Cali Court for the fall 2023 season, starring Winnie …

PUMA Cali Court Sneaker 2023 Campaign

Campaign

Winnie Harlow Sports the PUMA Cali Court Sneaker

PUMA is once again taking over the footwear scene by resurrecting a classic: the PUMA Cali Court sneaker. Drawing inspiration from the world of tennis, …

PUMA x Liberty Spring 2023 Collection

Campaign

PUMA x Liberty’s Collaboration Blooms with Floral Inspiration

PUMA and Liberty, two powerhouses in the fashion industry, have once again come together to create a captivating collaboration for the spring-summer 2023 season. This …

PUMA x AMI set their winter 2022 campaign in Pedernales Falls.

Campaign

PUMA x AMI Deliver Outdoor Fits for Second Collaboration

This winter, French label AMI and sportswear giant PUMA join forces to deliver a second capsule collection for the winter 2022 season. The ideal blend of style …

Dua Lipa PUMA Thrifted Pack Sneakers 2022

Campaign, Celebrity

Dua Lipa Wears Throwback Style in PUMA Thrifted Pack

PUMA takes it retro with the launch of its Thrifted Pack campaign led by Dua Lipa. The ambassador exudes casual cool while wearing the Mayze and Slipstream sneaker styles. …

Georgia Palmer and Caroline Trentini wear outerwear styles from the PUMA x VOGUE Drop 2 collection.

Lookbook

PUMA x Vogue Drop Second Collection of Sporty Styles

PUMA x VOGUE launch a second collaboration full of sporty styles for the fashionable set. Made for the gym and beyond, the line includes branded hoodies, the T7 …

Cara Delevingne PUMA Exhale Desert Photoshoot

Campaign

Cara Delevingne is At Ease for New PUMA Exhale Yoga Collection

The athletic apparel company PUMA and Cara Delevingne are teaming up once more for the fourth season of the Exhale yoga collection. The designs are …

Orange Tracksuit Dua Lipa PUMA Flutur

Campaign, Celebrity

Dua Lipa Takes On Rave Style for PUMA Flutur Drop 2 Collection

Joining forces for Drop 2, PUMA and ambassador Dua Lipa unveil the second collection of their Flutur collaboration. The new season takes its cues from …

Teodora PUMA Ambassador

Celebrity, News

Teodora Gets Sporty as PUMA’s New Ambassador (Photos)

PUMA taps Teodora, a Serbian pop star, as a recent ambassador. She is famous for her daring sense of style as well as her fearless …

Cara Delevingne PUMA Pride 2022 Campaign

Campaign

Cara Delevingne Celebrates Pride With PUMA ‘Together Forever’ 2022 Collection

Celebrating its Pride 2022 collection called Together Forever, PUMA ambassador Cara Delevingne fronts a campaign. Carra Sykes, a queer artist, has created a collection that …

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