Puma is a popular sneaker and activewear brand. Founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany, the company now has almost 15,000 employees. PUMA helped develop the world’s first boot with screw-in studs. The company is known for its logo featuring the big cat which derives its name. Brand ambassadors such as Rihanna, Selena Gomez and Cara Delevingne make PUMA a major name in the fashion world as well. Its products are available in over 120 countries.
Liu Wen Takes Over for PUMA Collaboration Campaign
Since her first PUMA advertisement in 2016, Liu Wen now collaborates with the activewear brand for the spring-summer 2020 season. Lensed by Li Qi, she appears in multiple forms in ...
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Winnie Harlow Rocks PUMA Kyron Sneakers in New Campaign
Winnie Harlow is front and center as the face of PUMA's Kyron Awakening sneaker campaign. A new silhouette pays homage to the brand's classic styles along with modern-day details. Posing against a ...
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Cara Delevingne Poses Outdoors for PUMA Pride Campaign
Puma unveils its 2020 Pride collection called: From PUMA with Love. Influenced by love and unity of the LGBTQ community, model Cara Delevingne fronts understated campaign images. A 13-piece collection ...
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Cara Delevingne Makes a Move in PUMA Neon Rise Campaign
Cara Delevingne is undeniably electric in PUMA’s new campaign for its Rise Neon sneaker. Posing in an open field, the brand ambassador soaks up golden rays in vibrant trainers. This ...
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Cara Delevingne Pulls Shapes in PUMA ‘Deva White’ Campaign
Fresh off of appearing in the PUMA Deva campaign earlier this year, Cara Delevingne returns for the White version. Captured against a metallic backdrop, the model and actress shows off ...
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Alice Dellal is A Knockout in Charlotte Olympia x PUMA Collaboration
London-based designer Charlotte Olympia links up with PUMA for a collaboration that’s a knockout. Olympia’s sister Alice Dellal appears in official lookbook images captured against a sky blue backdrop. Inspired ...
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Adriana Lima Breaks the Mold in PUMA Sneaker Campaign
Adriana Lima is back for PUMA’s LQD Cell Shatter Mid sneaker campaign. Surrounded by mirrored walls, the supermodel rocks red trainers with an above ankle silhouette. Adriana models a cropped ...
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Cara Delevingne Sports PUMA ‘Deva’ Sneaker in New Campaign
Supermodel Cara Delevingne shows off a fresh new sneaker style for PUMA’s Deva campaign. A chunky trainer comes with a raised platform featuring a wavy accent as well as a ...
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Cara Delevingne Rocks Pastels in PUMA Rise Sneaker Campaign
PUMA embraces pastels for its Rise sneaker campaign. Brand ambassador Cara Delevingne fronts images captured at a schoolyard jungle gym. The actress and model shows off a trainer featuring a ...
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Adriana Lima Works Out in Style for PUMA ‘Zone XT’ Campaign
Supermodel Adriana Lima kicks it into high gear for PUMA's markZone XT campaign. A new collection spotlights sneakers made for high intensity workouts including endurance running and training. In these ...
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