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Max Mara

Max Mara is an Italian fashion brand founded in 1951 by Achille Maramotti. Well-known for its camel coats and tailored cuts, Max Mara helped develop modern ready-to-wear fashion. Models and celebrities like Christy Turlington, Linda Evangelista, Jennifer Garner, Amy Adams and Gigi Hadid have appeared in Max Mara advertising campaigns. Max Mara has a number of diffusion brands including Sportmax, Weekend Max Mara, Marella, MAX&Co. and Marina Rinaldi.

Max Mara Icon Coats 2022 Collection

Campaign

Malgosia, Anok, Quinn, Sora Model Max Mara’s Iconic Coats

Max Mara unveils its Icon collection of coats for 2022 with a new campaign starring models Malgosia Bela, Anok Yai, Sora Choi, and Quinn Mora. The images showcase four signature types of coats, namely the …

Max Mara Fall 2022 Campaign

Campaign

Jessica, Maty, Rianne, Sherry Layer Up in Max Mara Fall 2022 Campaign

For its fall-winter 2022 campaign, Max Mara emphasizes cozy designs. Models Jessica Stam, Maty Fall, Rianne van Rompaey, and Sherry Shi can be seen in …

Weekend Max Mara Fall 2022 Campaign

Campaign

Taylor Hill Layers Up in Weekend Max Mara Fall 2022 Campaign

Weekend Max Mara takes a trip to the outdoors with its fall-winter 2022 campaign featuring leading face Taylor Hill. The American beauty poses for photographs …

Max Mara Spring 2022 Campaign

Campaign

Vittoria, Anok, Loli, Yilan Look So Chic in Max Mara’s Spring 2022 Campaign

Taking to the studio, Max Mara unveils its spring-summer 2022 campaign. Steven Meisel captures the photographs, which include a diverse cast with Anok Yai, Loli …

Max Mara unveils fall-winter 2021 campaign.

Campaign

Malgosia, Mona, Steinberg Pose in Max Mara’s Elegant Fall 2021 Campaign

Max Mara celebrates its 70th anniversary with the Italian brand’s fall-winter 2021 campaign. Captured by Steven Meisel, it stars models Malgosia Bela, Steinberg, Amar Akway, …

Max Mara Beachwear spring-summer 2021 campaign.

Campaign

Addie Bach Enchants in Max Mara Beachwear Summer 2021 Collection

Max Mara Beachwear’s spring-summer 2021 collection offers up elegant looks for the new season. Campaign images star model Addie Bach poses in Italy wearing a …

Weekend Max Mara unveils spring-summer 2021 campaign.

Campaign

Jean Campbell Relaxes in Weekend Max Mara Spring 2021 Campaign

Weekend Max Mara heads outdoors for its spring-summer 2021 campaign. Featuring Jean Campbell, images photographed by Angelo Pennetta focus on relaxed designs. Jean eases into …

Model Anna Ewers fronts Max Mara fall-winter 2020 campaign.

Campaign

Anna Ewers Layers Up in Max Mara Fall 2020 Campaign

Anna Ewers takes the spotlight as the face of Max Mara’s fall-winter 2020 campaign. Lensed by Brigitte Niedermair in a studio, she shows off layered …

Max Mara taps Irina Shayk for summer 2020 sunglasses campaign.

Campaign

Irina Shayk Gets Her Closeup in Max Mara Sunglasses Campaign

Irina Shayk is back in the spotlight as the face of Max Mara’s summer 2020 sunglasses campaign. Captured by Rowan Papier, she shows off stylish …

Caroline Trentini poses in all red ensemble for Max Mara.

Lookbook

Caroline Trentini Looks Beyond Chic in Max Mara’s Summer Styles

Max Mara channels classic elegance with its spring-summer 2020 trend guide. Photographed by Giampaolo Sgura, models Caroline Trentini and Matteo Ferri play a dapper-looking couple. …

An image from Max Mara Leisure's spring 2020 lookbook

Lookbook

Agnes Akerlund Lounges in Max Mara Leisure Spring 2020 Collection

Max Mara Leisure brings stay-at-home style to the forefront with its spring-summer 2020 collection. Model Agnes Akerlund appears in lookbook images featuring relaxed ensembles. From …

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