![Max Mara Spring 2024 Campaign](https://www.fashiongonerogue.com/wp-content/uploads/2024/02/Max-Mara-Spring-Summer-2024-Campaign02.jpg)
Max Mara’s spring-summer 2024 campaign heralds a fusion of 1940s Women’s Land Army aesthetics and Italian glamour, creating a fusion of resilience and elegance. The advertisements, lensed by Craig McDean, showcase a powerful lineup with models He Cong, Felice Nova Noordhoff, and Karolina Spakowski.
Max Mara Spring/Summer 2024 Campaign
![Felice Nova Noordhoff and He Cong model textured knits and tailored separates for the Max Mara spring 2024 campaign.](https://www.fashiongonerogue.com/wp-content/uploads/2024/02/Max-Mara-Spring-Summer-2024-Campaign03.jpg)
The season’s narrative unfolds in a pared setting, emphasizing the collection’s homage to utilitarian chic. Workwear transforms into timeless style with wrap coats, fitted dresses, and tailored trousers, cutting a sharp silhouette.
The Max Mara color story is a subtle nod to the past, with a palette rooted in shades of beige, navy, white, and black, disrupted by vibrant bursts of pink and purple, signifying the collection’s fresh take on classics.
![Contrasting textures and bold leather accessories headline Max Mara's spring-summer 2024 advertisement.](https://www.fashiongonerogue.com/wp-content/uploads/2024/02/Max-Mara-Spring-Summer-2024-Campaign04.jpg)
Stylist Tonne Goodman skillfully complements the ensembles with block-heeled sandals and crossbody bags that pair well with the collection’s functional elegance. Echoing the garments’ clean lines, beauty is understated.
![Elegance meets edge with floral prints and billowing silhouettes in Max Mara's spring-summer 2024 campaign.](https://www.fashiongonerogue.com/wp-content/uploads/2024/02/Max-Mara-Spring-Summer-2024-Campaign05.jpg)
Hairstylist Orlando Pita crafts matching low chignons, while makeup artist Diane Kendal favors a minimalist approach, letting the collection’s inherent sophistication shine. This collection follows the footsteps of the Italian label’s Teddy coat anniversary, building on a legacy of understated luxury.
![](https://www.fashiongonerogue.com/wp-content/uploads/2024/02/Max-Mara-Spring-Summer-2024-Campaign01.jpg)
![](https://www.fashiongonerogue.com/wp-content/uploads/2024/02/Max-Mara-Spring-Summer-2024-Campaign.jpg)