Weekend Max Mara presents its spring-summer 2024 campaign with a theme of escapism at its core. The images, led by the compelling presence of model Aylah Peterson and captured through the lens of Tom Johnson, unfold a story of lightness and carefreeness.
Weekend Max Mara Spring/Summer 2024 Campaign
A selection of spring styles, from airy overcoats to crisply striped blouses and a fluid denim maxi skirt to snug knitwear, channel effortless elegance curated by stylist Kate Phelan. The collection’s color scheme gravitates towards understated neutrals, offering a canvas for seamless mix-and-match styling.
Each piece shows Weekend Max Mara’s commitment to a laid-back yet sophisticated wardrobe that transitions gracefully with the wearer’s day. Bringing the collection to life, an accompanying video showcases Aylah Peterson amidst the tranquility of nature, echoing the season’s designs with her movements.
The serene backdrop contrasts with the collection’s dynamic spirit, highlighting the timeless appeal of Weekend Max Mara spring 2024. This line is a homage to those seeking comfort and chic in their everyday attire for the warm months.
