Weekend Max Mara Spring 2024: Embracing Serene Style

Joanna Elizabeth

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Published February 20, 2024

Weekend Max Mara Spring 2024 Campaign
Embracing the breeze, Aylah Peterson fronts the Weekend Max Mara spring 2024 campaign in a flowy trench coat and woven bag. Photo: Tom Johnson

Weekend Max Mara presents its spring-summer 2024 campaign with a theme of escapism at its core. The images, led by the compelling presence of model Aylah Peterson and captured through the lens of Tom Johnson, unfold a story of lightness and carefreeness.

Weekend Max Mara Spring/Summer 2024 Campaign

Aylah Peterson poses in Weekend Max Mara's spring 2024 campaign, complete with a leopard collar jacket and crisp white outfit.
Aylah Peterson poses in Weekend Max Mara’s spring 2024 campaign, complete with a leopard collar jacket and crisp white outfit. Photo: Tom Johnson

A selection of spring styles, from airy overcoats to crisply striped blouses and a fluid denim maxi skirt to snug knitwear, channel effortless elegance curated by stylist Kate Phelan. The collection’s color scheme gravitates towards understated neutrals, offering a canvas for seamless mix-and-match styling.

Skyward gaze, Aylah Peterson carries spring 2024's fresh air in a striped Weekend Max Mara blazer paired with a denim skirt and silk scarf.
Skyward gaze, Aylah Peterson carries spring 2024’s fresh air in a striped Weekend Max Mara blazer paired with a denim skirt and silk scarf. Photo: Tom Johnson

Each piece shows Weekend Max Mara’s commitment to a laid-back yet sophisticated wardrobe that transitions gracefully with the wearer’s day. Bringing the collection to life, an accompanying video showcases Aylah Peterson amidst the tranquility of nature, echoing the season’s designs with her movements.

Aylah Peterson dons head-to-toe denim from Weekend Max Mara's spring 2024 collection, accented by a chic crossbody bag.
Aylah Peterson dons head-to-toe denim from Weekend Max Mara’s spring 2024 collection, accented by a chic crossbody bag. Photo: Tom Johnson

The serene backdrop contrasts with the collection’s dynamic spirit, highlighting the timeless appeal of Weekend Max Mara spring 2024. This line is a homage to those seeking comfort and chic in their everyday attire for the warm months.


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