Max Mara Dives Into Beach Season with Its Summer Swimwear

Joanna Elizabeth

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Published May 20, 2024

Max Mara Swimwear 2024 Campaign
Max Mara debuts its spring-summer 2024 beachwear collection. Photo: Max Mara

Max Mara makes a splash with its spring-summer 2024 Beachwear collection, featuring swimsuits and stylish coverups that capture the essence of modern elegance. The Max Mara woman brings her signature chic style to the sand.

Max Mara Swimwear Spring/Summer 2024 Collection

A one-piece swimsuit with cut-out detail stands out in Max Mara's spring-summer 2024 Beachwear line.
A one-piece swimsuit with cut-out detail stands out in Max Mara’s spring-summer 2024 Beachwear line. Photo: Max Mara

The designs range from sleek one-pieces with plunging backs and intricate cut-outs to strappy bikini separates and asymmetrical cuts. The collection embraces a monochrome color palette of cream and black, offering a sophisticated look.

Bikini season is here with Max Mara Beachwear's spring-summer 2024 collection.
Bikini season is here with Max Mara Beachwear’s spring-summer 2024 collection. Photo: Max Mara

Several pieces are adorned with the M monogram buckle in metal hardware, adding a touch of luxury. One standout is a black one-piece swimsuit with a crisscross neckline and cut-out details, perfect for making a bold statement by the sea.

Max Mara offers a chic jumpsuit coverup for the spring-summer 2024 swimwear season.
Max Mara offers a chic jumpsuit coverup for the spring-summer 2024 swimwear season. Photo: Max Mara

Another highlight is a white asymmetrical bikini set featuring a single-shoulder top. For those seeking versatility, the collection includes a chic black jumpsuit designed as a coverup, ideal for lounging by the pool or taking a stroll along the beach.

Following its spring mainline campaign, Max Mara continues to deliver striking designs for the vacation season.


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