Gigi, Naomi & Suki Impress in BOSS Fall 2023 Campaign

Joanna Elizabeth


Published August 23, 2023

BOSS Fall 2023
Suki Waterhouse, Naomi Campbell, and Gigi Hadid pose for the BOSS fall-winter 2023 campaign. Photo: Mikael Jansson

BOSS is rolling out its fall-winter 2023 campaign, impressively asserting the motto “Bosses aren’t born. They’re made.” With the return of spring faces Naomi Campbell and Gigi Hadid, this season introduces the British actress and model Suki Waterhouse for the first time, adding a fresh dynamic to the campaign.

Captured by the photographer Mikael Jansson, the elegant studio portraits draw attention to the campaign’s primary focus on cozy coats, tailored pantsuits, and sparkling jewelry. The appeal lies in the textures and the silhouettes, each designed to convey the spirit of the BOSS brand.

Gigi Hadid for BOSS Fall 2023 Campaign

Gigi Hadid BOSS Fall 2023 Campaign
Gigi Hadid radiates elegance in BOSS fall-winter 2023 campaign. Photo: Mikael Jansson

Gigi Hadid, a name synonymous with contemporary fashion, takes the spotlight once again in the BOSS fall campaign. She’s featured wearing neutral outfits, including fluffy coats, a turtleneck sweater, and slingback pumps. This follows her appearance earlier in the year fronting Self-Portrait’s fall 2023 campaign, where she was adorned with butterflies.

Gigi Hadid Coat BOSS Fall 2023
Layering up, Gigi Hadid returns for BOSS’s fall 2023 ad campaign. Photo: Mikael Jansson

Naomi Campbell for BOSS Fall 2023 Campaign

Naomi Campbell BOSS Fall 2023 Campaign
BOSS features Naomi Campbell in fall-winter 2023 collection. Photo: Mikael Jansson

Naomi Campbell, the iconic 90s supermodel, returns for her third consecutive season as a BOSS face. The fall 2023 campaign has the British stunner dressed in an all-black look with a relaxed suit jacket and pants draped by a coat, while another look showcases a grey pantsuit and outerwear. This follows her recent feature as the face of the Icon by Victoria’s Secret collection.

Naomi Campbell Suit BOSS Fall 2023
Naomi Campbell stuns in black pantsuit for Boss fall 2023 campaign. Photo: Mikael Jansson

Suki Waterhouse for BOSS Fall 2023 Campaign

Suki Waterhouse BOSS Fall 2023 Watch
Suki Waterhouse’s debut shines with dazzling jewelry in Boss Fall 2023. Photo: Mikael Jansson

The inclusion of Suki Waterhouse, the new ambassador to the BOSS campaign, adds a layer of glamour with dazzling jewelry, including a watch, chained bracelets, and sculptural earrings. Known for her role in “Daisy Jones & the Six,” Waterhouse’s modeling roots shine in this new role. Her debut with BOSS unites timeless elegance and modern flair, epitomizing the brand’s essence this season.

Suki Waterhouse fronts BOSS fall-winter 2023 campaign.
Suki Waterhouse fronts BOSS fall-winter 2023 campaign. Photo: Mikael Jansson

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