Victoria’s Secret is turning up the heat with the launch of The Icon collection campaign, featuring a blend of former Angels and stars of the new generation. The photographs showcase supermodels Naomi Campbell, Gisele Bundchen, Adriana Lima, and Candice Swanepoel alongside today’s notable faces, including Emily Ratajkowski, Hailey Bieber, Paloma Elsesser, Adut Akech, and Sui He.
Victoria’s Secret The Icon Collection 2023 Campaign
Photographed by acclaimed photographer Mikael Jansson and styled with empowering silhouettes by Camilla Nickerson, the studio portraits capture the essence of dynamic women. The Icon collection includes the revolutionary Icon Push-Up Demi Bra, adorned with a first-of-its-kind lifting and shaping technology to enhance the wearer’s natural shape.
Complementing the bras are sultry panties, slips, and robes, all featuring the brand’s classic logo design. Lingerie sizes range between 32A and 44DDD for bras and XS to XXL for other items.
Officially launching today, August 10, the collection will be available in retail stores nationwide, as well as international locations and online, with regional launch dates to be announced. Prices are attractively set at $18.50 for panties, $54.95 for bras, and $34.95 for other lingerie pieces.
Janie Schaffer, Chief Design Officer at Victoria’s Secret, expressed excitement for the collection, emphasizing that it’s designed to reinforce that “we are all icons.” Select talent from the campaign will also be featured in The Tour, the brand’s reimagined fashion show, premiering this fall.
The collection serves as a reminder of Victoria’s Secret’s continued commitment to innovation, following previously launched campaigns like its Heavenly perfume and Only Solutions.
