BOSS looks to the beginning for its spring-summer 2023 campaign starring supermodels Naomi Campbell and Gigi Hadid. The advertisements from BOSS celebrate the journey of becoming a boss with imagery that captures not only their present-day looks but also their childhood photos – a touching homage to where it all started.
This highly successful brand refresh embodies the spirit of being a boss – confidence, ambition, and drive. Inspired by the iconic style of BOSS,Campbell and Hadid showcase timeless silhouettes, including chicly tailored suits for a modern look. A powerful tagline accompanies the imagery photographed by Mikael Jansson: “Be Your Own Boss”.
Gigi Hadid for BOSS Spring/Summer 2023 Campaign
Gigi Hadid marks her first time as a BOSS face for spring 2023, and she suits up in an elegant black look where she skips out on the shirt. For more of the blonde, discover her holiday fragrance campaign for Ralph’s Club by Ralph Lauren.
Naomi Campbell for BOSS Spring/Summer 2023 Campaign
Naomi Campbell was a stunning face behind the brand’s fall campaign last year, and she also brings her unparalleled elegance to the BOSS spring 2023 collection. Photographed by Mikael Jansson, this iconic Black model shines in a camel-colored pantsuit for two gorgeous images that embody luxury.
The BOSS spring 2023 campaign features the perfect combination of modernity and elegance, making a bold statement in any wardrobe. In addition to the official campaign, social media images of stars such as Demi Lovato, Christina Ricci, Stella Maxwell, and Candice Swanepoel include the personalities wearing BOSS sweatshirts alongside black and white childhood images.