Billie Eilish Inspires in Gucci Horsebit 1955 Bag Ad

Joanna Elizabeth


Published October 31, 2023

Billie Eilish Gucci Horsebit 1955 Demetra Bag Ad
Billie Eilish stars in Gucci Horsebit 1955 in Demetra advertising campaign. Photo: Tyrell Hampton

Billie Eilish, the musical artist known for her activism, has once again partnered with luxury brand Gucci to update the iconic Horsebit 1955 bag. This time, the bag is crafted from Demetra, a 75% plant-based, animal-free material that has been produced in Italy since 2021.

The collaboration is a significant stride in Gucci’s journey toward ethical fashion, aligning seamlessly with Eilish’s own advocacy for sustainable practices. Photographed by Tyrell Hampton, the singer is captured in a series of relaxed images that showcase her posing with a guitar, enjoying a car ride, and blowing bubblegum.

Billie Eilish for Gucci Horsebit 1955 Bag in Demetra Campaign

Billie Eilish Gucci Hoodie Horsebit 1955 Demetra Ad
Blowing bubblegum, Billie Eilish poses in a Gucci hoodie and pants for the new Horsebit 1955 campaign. Photo: Tyrell Hampton

This is all while donning a mix of denim, hoodies, and monogram print separates in her signature oversized style. The Gucci Horsebit 1955 bag campaign is a visual treat that perfectly encapsulates both the Italian brand’s craftsmanship and Eilish’s unique style.

Wearing a matching set, Billie Eilish fronts Gucci Horsebit 1955 bag advertising campaign.
Wearing a matching set, Billie Eilish fronts Gucci Horsebit 1955 bag advertising campaign. Photo: Tyrell Hampton

She effortlessly channels Y2K vibes with her hair, featuring a splash of red in her jet-black hair, adding a touch of nostalgia to the contemporary look. This isn’t the first time Eilish has collaborated with Gucci. She previously appeared in an eyewear campaign for the brand.

Singer Billie Eilish gets expressive in a new Gucci ad.
Singer Billie Eilish gets expressive in a new Gucci ad. Photo: Tyrell Hampton

The new campaign also features a video set to her song “What Was I Made For,” adding a layer of emotional resonance to the collaboration. She’s not the only star to align with Gucci recently. Kendall Jenner has also been in the spotlight, fronting Gucci’s Valigeria campaign, which focuses on travel accessories.

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