Billie Eilish Goes for a Drive in Gucci Eyewear Campaign

Joanna Elizabeth

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Published September 6, 2022

Billie Eilish Gucci Eyewear Campaign 2022
Billie Eilish stars in Gucci Eyewear 2022 campaign. Photo: Harley Weir

Fashion’s Gucci Eyewear taps Billie Eilish for her first campaign for the brand with the second installment of its 2022 glasses line. The singer-songwriter is seen going for a drive in a series of photographs and a short film that British creative Harley Weir captured.

Gucci Eyewear 2022 Campaign – Part 2

The brunette can be seen in one image sporting a pair of oversized sunglasses reminiscent of the 1980s and featuring the brand’s script logo on the temples. Billie Eilish wears a lace top and pink cat-eye eyewear designed by Alessandro Michele for a different shot in which she poses on the hood of a magenta car.

Billie Eilish Gucci Cat Eye Sunglasses 2022 Campaign
Singer Billie Eilish wears pink cat-eye sunglasses for Gucci Eyewear 2022 campaign. Photo: Harley Weir

A cinematic atmosphere, with a touch of film noir, is conveyed through the images and the film. In connection with the medium of film, the Gucci Exquisite campaign paid homage to the works of Stanley Kubrick by recreating iconic scenes from his movies.

Billie Eilish Gucci Eyewear Campaign Car 2022
Driving in a car, Billie Eilish hits the road in Gucci Eyewear 2022 campaign. Photo: Harley Weir

Andrew Mukamal styles the shoot, and Benjamin Mohapi and Robert Rumsey are responsible for Billie Elish’s hair and makeup, respectively. Be Good Studios’ Lina Kutsovskay also works on art direction for the Gucci Eyewear campaign.


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