Graff’s Festive Campaign Dazzles with Holiday Jewelry

Joanna Elizabeth

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Published October 31, 2023

Graff Festive 2023 Holiday Campaign
Graff debuts its festive campaign for 2023. Photo: Mikael Jansson

Graff is setting the stage for a holiday season filled with sparkle and sophistication with its 2023 festive campaign, aptly named “I Wish.” The luxury jewelry brand has enlisted the top Dutch model Rianne van Rompaey, who also graced their Butterfly collection earlier this year.

Graff Festive ‘I Wish’ 2023 Campaign

Yellow and white diamonds dazzle in Graff's festive 2023 campaign.
Yellow and white diamonds dazzle in Graff’s festive 2023 campaign. Photo: Mikael Jansson

The campaign is a visual feast captured by the lens of acclaimed photographer Mikael Jansson and styled by Emmanuelle Alt. Set against the luxurious backdrop of Villa La Vigie on the Cote d’Azur, the campaign showcases an array of jewelry with dazzling diamonds and gemstones, including emeralds, rubies, and both yellow and white diamonds.

Rianne van Rompaey turns up the shine factor in a festive campaign from Graff.
Rianne van Rompaey turns up the shine factor in a festive campaign from Graff. Photo: Mikael Jansson

Rianne complements these opulent pieces with equally festive attire—think ruffled dresses, tailored blazers, and glittering sequin designs. Her look is completed with short red nails and a chic side-part hairstyle.

Model Rianne van Rompaey shine in diamonds for Graff's festive season.
Model Rianne van Rompaey shines in diamonds for Graff’s festive season. Photo: Mikael Jansson

Francois Graff, the Chief Executive Officer at Graff, has described the campaign as a “celebration of opulent color, luminosity, and joy.” The festive campaign brings together a curated collection of the brand’s most extraordinary and captivating jewels.

Rubies and diamonds stand out for the festive campaign from Graff.
Rubies and diamonds stand out for the festive campaign from Graff. Photo: Mikael Jansson

According to Graff, these jewels are destined to create their own stories over time, fulfilling what he calls the “ultimate Graff wish list.”With its focus on legacy, the campaign also invites consumers to think long-term, envisioning these pieces as future heirlooms.


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