Bella Hadid Is a Mermaid in Jean Paul Gaultier ‘Les Marins’ Campaign

Bella Hadid stars in Jean Paul Gaultier Les Marins campaign.
Bella Hadid stars in Jean Paul Gaultier Les Marins campaign.

Jean Paul Gaultier enters a new age with the brand’s founder stepping down in 2020. Back in a major way, Gaultier Maison re-introduces its ready-to-wear line with the Les Marins collection. Supermodel Bella Hadid appears in glamorous imagery as she poses as a mermaid with sailor-inspired designs.

She joins Omar Sessay and Qaher Harhash for images and an accompanying film directed by Charlotte Wales. Bella enchants as an otherworldly creature set to tropical tunes.

Related: Bella Hadid Gets Her Closeup in Dior Backstage Makeup Ads

Five guest designers Alan Crocetti, Lecourt Mansion, Marvin M’Toumo, Ottolinger, and Palomo Spain, unveil their vision for the French brand with the Les Marins collection. Georgia Pendlebury styles the shoot with hair by Yann Turchi and Cecile Paravbina on makeup.

Jean Paul Gaultier Les Marins Campaign

“The label’s creative crew revisits the myth of the Sailor so dear to the fashion world’s Enfant Terrible, starting with the iconic Marinière, the traditional US Navy hat. A unisex, inclusive, collaborative collection perspires a misty sea air,” a press release states.

Bella Hadid poses as a mermaid in Jean Paul Gaultier Les Marins campaign.
Bella Hadid poses as a mermaid in Jean Paul Gaultier Les Marins campaign.
Jean Paul Gaultier unveils Les Marins campaign.
Jean Paul Gaultier unveils Les Marins campaign.
Ready for her closeup, Bella Hadid fronts Jean Paul Gaultier Les Marins campaign.
Ready for her closeup, Bella Hadid fronts Jean Paul Gaultier Les Marins campaign.
An image from Jean Paul Gaultier's Les Marins campaign.
An image from Jean Paul Gaultier’s Les Marins campaign.

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