Actress Sydney Sweeney flaunts her curves as the face of Parade Underwear’s Silky Mesh campaign. The ‘Euphoria’ star appears in smoldering images captured by Donna Trope. Made from fully recycled material, Parade introduces three new underwear styles in fifteen shades.
Prices start at $32 for bralettes with underwear starting at $11. In addition to the new campaign, Parade is also donating $20,000 to Planned Parenthood of Greater New York to support sexual expression.
Styled by Ronnie Hart, Sydney wears rainbow prints, pastel pink, and teal blue shades. For beauty, Florido Basallo works on her blonde tresses with makeup by Melissa Hernandez.
Parade Underwear Silky Mesh Campaign
“Parade wants to redefine what it means to feel sexy. Sexiness isn’t one dimensional—it’s self expression, it’s depth, it’s confidence, it’s empowerment in your own skin.”Sydney Sweeney