Proenza Schouler launches the first installment of a multi-chaptered campaign for the spring-summer 2018 season. First up, the New York-based label taps model Mariacarla Boscono for the new advertisements. Captured by Tyrone Leblon, the images take place in a lo-fi setting with draped curtains and an open window. Stylist Camilla Nickerson spotlights lace pieces, ruffled separates and statement shoes. Susie Sobol worked on hair for the shoot with Holli Smith on makeup.
Proenza Schouler Spring/Summer 2018 Campaign