Max Mara Teddy Bear Coat Campaign: 10 Years of an Icon
Max Mara is pulling out all the stops for the 10th anniversary of its iconic Teddy Bear coat. With Mariacarla Boscono as the muse and Tyler Mitchell behind the lens, the brand renews its love …
Mariacarla Boscono
Mariacarla Boscono is an Italian fashion model. The brunette was discovered when she was 17-years-old. She became most well-known as the muse of Givenchy and Burberry designer Riccardo Tisci, appearing in multiple campaigns throughout his time at the brands. Mariacarla also starred in advertisements for brands like Chanel, La Perla, Dior, Saint Laurent and Prada. The model graced the cover of magazines such as Vogue Italia, LOVE Magazine, Vogue China, Glamour Italy and Harper’s Bazaar Spain. In 2012, she gave birth to her daughter, Marialucas.
