Polo Ralph Lauren has unveiled its spring 2024 campaign, aptly named Only Polo, showcasing a collection that celebrates vibrant, joyful style with a preppy twist. The campaign features a diverse group of models embracing spring’s relaxed and casual vibe through an array of chic, breezy garments.
Polo Ralph Lauren Spring 2024 Campaign
Key pieces include relaxed linen shirts, slip dresses, and the iconic polo shirt, each contributing to the top American brand’s laid-back aesthetic. The campaign also highlights more structured items like a double-breasted blazer, navy and white striped shirts, and relaxed pants, offering a smart-casual balance.
Plaid prints, baggy jeans, and sleeveless shirts further underscore the theme of relaxed comfort. Accessories play a significant role in the campaign, with Polo women adorning their ensembles with straw hats, beaded jewelry, and baseball caps, seamlessly blending utility with style.
This spring collection marks a natural evolution from the brand’s previous fall collection, which featured a strong collegiate vibe. In other news from Ralph Lauren, the brand recently introduced its new fragrance, Romance Intense.
Reflecting on the brand’s philosophy, Ralph Lauren states, “What I do is about living. It’s about living the best life you can and enjoying the fullness of the life,” emphasizing the brand’s commitment to quality and aspirational living.
