Proenza Schouler is a New York-based fashion brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The brand won the inaugural CFDA Vogue Fashion Fund award in 2004. A highly buzzed about label, Proenza Schouler became known for creating designs based off of pop culture and modern art. In 2014, the brand launched its debut swim line. And in 2017, Proenza Schouler introduced a secondary brand called PSWL or Proenza Schouler White Label.
Marking a first for Kendall Jenner, the supermodel fronts the Proenza Schouler spring-summer 2023 campaign, which also stars Selena Forrest and Arca. Davit Giorgadze captured the captivating visuals, which were set against minimal backgrounds. The trio embodies the bold, fearless …
