Prada’s Lunar New Year 2024 campaign elegantly intertwines tradition with contemporary fashion, heralding the Year of the Dragon with a blend of sophistication and cultural homage. The enigmatic charm of Chinese model and actress Du Juan graces the campaign, presenting an array of Prada’s latest offerings.
The campaign, set against the historical backdrop of the Prada Rong Zhai residence, is visually striking, captured through the cinematic lens of photographer Leslie Zhang. The imagery speaks of prosperity and good fortune, resonating with the dragon’s symbolic power within the Chinese zodiac.
Prada Lunar New Year 2024 Campaign
This season’s collection showcases Prada’s mastery of blending classic styles with modern detailing. Button-up shirts are reimagined with crisp, structural elegance, while skirts make a statement with glittering embellishments. Embroidered tops add a touch of craftsmanship, and the sleek handbags in the model’s grasp are ideal accessories.
Du Juan, continuing her strong connection with Prada, becomes the embodiment of the luxury brand’s aesthetic. Having also fronted the Chinese New Year campaign in 2023, her presence is proof of the lasting relationships Prada nurtures with its muses. This campaign is a prelude to the brand’s seasonal innovations, as seen in the spring campaign featuring a diverse cast of over 40 models.
