Du Juan, Chun Xia Front Prada Lunar New Year 2023 Campaign

Prada Lunar New Year 2023 Campaign
Du Juan stars in Prada Lunar New Year 2023 campaign. Photo: Nick Yang

Called Memories of BeautyPrada unveils its Lunar New Year 2023 campaign, celebrating happy moments and memory connected to the event. As a tribute to the Year of the Rabbit, the advertisements star actress Chun Xia and top Chinese model and actress Du Juan

Prada Lunar New Year 2023 Collection

Chun Xia poses for Prada Lunar New Year 2023 campaign.
Chun Xia poses for Prada Lunar New Year 2023 campaign. Photo: Nick Yang

Photographed by Nick Yang, the images feature studio portraits captured against clean backdrops. Prada highlights the Moon bag, sleek sunglasses, branded shirts, and long skirts for the Lunar New Year. The Moon bag is a modern reimagining of a 2000s silhouette that features a grommet, a large buckle, and the iconic triangle logo in the harmonious silhouette.

Prada features the Moon bag in Lunar New Year 2023 campaign.
Prada features the Moon bag in Lunar New Year 2023 campaign. Photo: Nick Yang

Photographer Nick Yang is well-known for his poetic work, and these images for Prada are no different, with pictures that balance the past and present. These advertisements are a captivating look at the fashion brand’s new arrivals. Discover the Gucci Lunar New Year collection for more Year of the Rabbit fashion. 

Prada Lunar New Year 2023 campaign features branded clothing.
Prada Lunar New Year 2023 campaign features branded clothing. Photo: Nick Yang
Actress Chun Xia wears oversized sunglasses in Prada Lunar New Year 2023 campaign.
Actress Chun Xia wears oversized sunglasses in Prada Lunar New Year 2023 campaign. Photo: Nick Yang

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