Italian fashion brand Miu Miu’s spring-summer 2022 campaign taps young creatives from across different fields. Supermodel Hailey Bieber, actors Lee Yoo-mi, Emma Corrin, Mame Bineta Sane, Ever Anderson, and model Alix Bouthors pose in portraits captured by Tyrone Lebon. Captured against a backdrop of draped velvet in jewel-toned hues, the talent evokes elegance with modern rebellion.
Miu Miu Spring/Summer 2022 Campaign
The new season of clothes delivers raw-edged treatments with crop tops, mini skirts, embellished dresses, and belt accents styled by Lotta Volkova. Lina Kutsovskaya of BeGood Studios also worked on the creative direction for the project. Bags feature chained straps as well as quilted details. For shoes, pointed-toe silhouettes and chunky sneakers take the spotlight.
“Each of these remarkable and remarked-upon young talents are captured unrehearsed, unprompted and unaffected. They eschew character studies, they portray only themselves,” Miu Miu shares. The models and actors appear in a series of short films featuring the designs up-close and in motion.