Hailey Bieber, Lee Yoo-Mi Pose for Miu Miu Spring 2022 Campaign

January 23, 2022
Emma Corrin Miu Miu Spring 2022 Campaign
Emma Corrin stars in Miu Miu spring-summer 2022 campaign. Photo: Tyrone Leblon

Italian fashion brand Miu Miu’s spring-summer 2022 campaign taps young creatives from across different fields. Supermodel Hailey Bieber, actors Lee Yoo-mi, Emma Corrin, Mame Bineta Sane, Ever Anderson, and model Alix Bouthors pose in portraits captured by Tyrone Lebon. Captured against a backdrop of draped velvet in jewel-toned hues, the talent evokes elegance with modern rebellion.

Miu Miu Spring/Summer 2022 Campaign

Hailey Bieber Miu Miu 2022 Spring Campaign Crop Top Miniskirt
Hailey Bieber strikes a pose in Miu Miu spring-summer 2022 campaign. Photo: Tyrone Leblon

The new season of clothes delivers raw-edged treatments with crop tops, mini skirts, embellished dresses, and belt accents styled by Lotta Volkova. Lina Kutsovskaya of BeGood Studios also worked on the creative direction for the project. Bags feature chained straps as well as quilted details. For shoes, pointed-toe silhouettes and chunky sneakers take the spotlight.

Related: Ever, Kiki & Ciara Shine in Miu Miu ‘Nuit’ Campaign

Lee Yoo-mi Miu Miu 2022 Spring Campaign Squid Game
Actress Lee Yoo-mi appears in Miu Miu spring-summer 2022 campaign. Photo: Tyrone Lebon

“Each of these remarkable and remarked-upon young talents are captured unrehearsed, unprompted and unaffected. They eschew character studies, they portray only themselves,” Miu Miu shares. The models and actors appear in a series of short films featuring the designs up-close and in motion.

Mame Bineta Sane Miu Miu Spring 2022 Campaign
Mame Bineta Sane stars in Miu Miu spring-summer 2022 campaign. Photo: Tyrone Lebon
Ever Anderson Miu Miu 2022 Spring Campaign
Ever Anderson appears in Miu Miu spring-summer 2022 campaign. Photo: Tyrone Lebon
Miu Miu Spring 2022 Campaign
Alix Bouthors fronts Miu Miu spring-summer 2022 campaign. Photo: Tyrone Lebon
Hailey Bieber Miu Miu Spring 2022 Campaign
Supermodel Hailey Bieber stars in Miu Miu spring-summer 2022 campaign. Photo: Tyrone Lebon
Lee Yoo-mi Miu Miu 2022 Spring Campaign Flower Dress
Lee Yoo-mi poses for Miu Miu spring-summer 2022 campaign. Photo: Tyrone Lebon
Actress Mame Bineta Sane Miu Miu 2022 Spring campaign
Mame Bineta Sane appears in Miu Miu spring-summer 2022 campaign. Photo: Tyrone Lebon
Alix Bouthors Miu Miu Spring 2022 Campaign
Model Alix Bouthors stars in Miu Miu spring-summer 2022 campaign. Photo: Tyrone Lebon
Ever Anderson Miu Miu Spring 2022 Campaign
Actress Ever Anderson poses for Miu Miu spring-summer 2022 campaign. Photo: Tyrone Lebon

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