Gucci unveils a new Flora chapter with the Gucci Flora Gorgeous Jasmine eau de parfum. Singer Miley Cyrus returns with a campaign captured by Petra Collins. The blonde strikes a pose in a room dominated by pink while posing with some fluffy white cats. She dons a purple blouse and printed trousers.
Gucci Flora Gorgeous Jasmine Eau De Parfum Campaign
In addition, a much larger version of the fragrance bottle is visible in this shot. The advertisement is further adorned with flower-shaped stickers that feature Miley Cyrus holding a perfume bottle. Classic floral best describes the aroma of the Gucci Flora Gorgeous Jasmine fragrance, which has notes of jasmine grandiflorum, sandalwood, mandarin essence, and benzoin.
Continuing the journey through a pink world filled with pop references and kawaii cuteness, Gucci Flora Gorgeous Jasmine takes the center stage as a medium of pure joy that evolves into a cheery dreamscape.Gucci
In conjunction with the introduction of the new fragrance, Gucci Beauty also presented a limited-edition makeup collection made available for purchase. The collection consists of lipstick with a balm-like consistency but full pigment and an eyeshadow palette with satin, matte, and metallic shades.
Creative director Alessandro Michele envisioned Flora Gorgeous Jasmine’s unique floral pattern. Christopher Simmonds was in charge of the art direction for the shoot, including a short film featuring a song performed by Miley Cyrus.