Miley Cyrus is the Star of Gucci’s New Fragrance Campaign

Joanna Elizabeth

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Published July 30, 2021

Miley Cyrus stars in Gucci Flora Gorgeous Gardenia fragrance campaign.
Miley Cyrus stars in Gucci Flora Gorgeous Gardenia fragrance campaign.

Singer Miley Cyrus enters a world of fantasy for Gucci’s Flora Gorgeous Gardenia fragrance campaign. Photographed by Petra Collins, the blonde poses surrounded by flowers and fluffy animals. In the advertisement, Miley wears a purple blouse with high-waist trousers and a pink lace design.

Described as a joyful floral, the eau de parfum includes notes of jasmine, pear blossom, and brown sugar. The bottle features a floral pattern designed by Vittorio Accornero for Gucci in 1966. Reimagined with the vision of creative director Alessandro Michele, the fragrance is encased in pink lacquer glass with a gold cap.

Related: Miley Cyrus Takes Bold Self-Portraits for WSJ. Magazine

In addition to images, Miley also stars in a commercial set to rock and roll tunes. She heads to the beach and plays guitar, only to transform into animated form. The star sings the upbeat song ‘Delicious’ as the backing track.

Gucci Flora Gorgeous Gardenia Fragrance Campaign

Gucci unveils its Flora Gorgeous Gardenia eau de parfum campaign.
Gucci unveils its Flora Gorgeous Gardenia eau de parfum campaign.

“The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the world of flowers in an unexpected way. The inspiration comes from Miley Cyrus, an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time… Because who says that someone with a rock ‘n’ roll attitude can’t live in a world of flowers and embody the Flora universe?”

Alessandro Michele, Creative Director
Singer Miley Cyrus poses for Gucci Flora Gorgeous Gardenia fragrance advertising campaign.
Singer Miley Cyrus poses for Gucci Flora Gorgeous Gardenia fragrance advertising campaign.

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