Balmain Hair marks a milestone in its history with the release of its largest campaign yet, titled Savoir-Faire, celebrating 50 years of the brand’s legacy. Emphasizing the haircare company’s expertise and versatility in catering to various hair types.
Balmain Hair Savoir-Faire 2024 Campaign
This campaign showcases glam hairstyles that range from curly to straight and textured. Featured models include Berite Labelle, Dien Kim, Sabina Jakubowicz, and Sean O’Pry, who each personify the brand’s ethos of inclusivity and craftsmanship.
Photographed by Sebastian Faena, with artistic direction by Ilham Mestour, the campaign’s black-and-white imagery strips down its subjects to focus purely on their hair. The resulting effect is a collection of visually striking images that amplify the artistry of hair styling.
The campaign’s dramatic looks highlight the company’s commitment to innovation and excellence, from voluminous, sculpted creations to effortlessly flowing textures. The Savoir-Faire campaign follows up on Balmain Hair’s 50th-anniversary ad featuring Esther Cañadas.
