Balmain Hair Showcases Iconic Tresses with a Major Campaign

Joanna Elizabeth


Published May 2, 2024

Balmain Hair Savoir Faire 2024 Campaign
Berite Labelle stars in the Balmain Hair Savoir-Faire 2024 campaign. Photo: Sebastian Faena

Balmain Hair marks a milestone in its history with the release of its largest campaign yet, titled Savoir-Faire, celebrating 50 years of the brand’s legacy. Emphasizing the haircare company’s expertise and versatility in catering to various hair types.

Balmain Hair Savoir-Faire 2024 Campaign

Dien Kim shows her tresses in Balmain Hair's largest campaign yet for 2024.
Dien Kim shows her tresses in Balmain Hair’s largest campaign yet for 2024. Photo: Sebastian Faena

This campaign showcases glam hairstyles that range from curly to straight and textured. Featured models include Berite Labelle, Dien Kim, Sabina Jakubowicz, and Sean O’Pry, who each personify the brand’s ethos of inclusivity and craftsmanship.

Sabina Jakubowicz shows off sculpted hairstyle in Balmain Hair's Savoir-Faire campaign.
Sabina Jakubowicz shows off sculpted hairstyle in Balmain Hair’s Savoir-Faire campaign. Photo: Sebastian Faena

Photographed by Sebastian Faena, with artistic direction by Ilham Mestour, the campaign’s black-and-white imagery strips down its subjects to focus purely on their hair. The resulting effect is a collection of visually striking images that amplify the artistry of hair styling.

Balmain Hair features voluminous tresses in its Savoir-Faire ad campaign.
Balmain Hair features voluminous tresses in its Savoir-Faire ad campaign. Photo: Sebastian Faena

The campaign’s dramatic looks highlight the company’s commitment to innovation and excellence, from voluminous, sculpted creations to effortlessly flowing textures. The Savoir-Faire campaign follows up on Balmain Hair’s 50th-anniversary ad featuring Esther Cañadas.

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