Max Mara Spring 2022 Campaign Photos

Loli Bahia Yilan Hua Anok Yai Vittoria Ceretti Max Mara Spring 2022 Campaign — Loli Bahia, Yilan Hua, Anok Yai, and Vittoria Ceretti star in Max Mara spring-summer 2022 campaign. Photo: Steven Meisel

Taking to the studio, Max Mara unveils its spring-summer 2022 campaign. Steven Meisel captures the photographs, which include a diverse cast with Anok Yai, Loli Bahia, Yilan Hua, and Vittoria Ceretti. The author, Françoise Sagan’s work, serves as an inspiration in the creation of this collection.

Max Mara Spring/Summer 2022 Campaign

Her novel ‘Bonjour Tristesse’ is set in the 1950s, and the designs are a current interpretation of what Cécile, the novel’s protagonist, might wear now. Crop tops, straight little skirts, and oversized button-up shirts are among the standout pieces styled by Carine Roitfeld.

Max Mara Spring 2022 Campaign — Max Mara unveils its spring-summer 2022 campaign. Photo: Steven Meisel

For beauty, Duffy works on hair with Pat McGrath on makeup. Edouard Risselet is also in charge of the creative direction for the photoshoot. A short film features Anok as the director on set as the other models dance and pose for the camera.

Vittoria Ceretti Wool Cashmere Peacoat Max Mara Spring 2022 Campaign — Vittoria Ceretti poses in wool and cashmere peacoat and dress for Max Mara spring-summer 2022 campaign. Photo: Steven Meisel

Introducing the Max Mara Spring/Summer 2022 campaign. Inspired by the world of Françoise Sagan and her iconic work ‘Bonjour Tristesse’, the collection boasts her rebellious style and imagination. Explore easy-chic pieces in bold colors, inspired by workwear classics, perfect for the season ahead.
Max Mara