Taking to the studio, Max Mara unveils its spring-summer 2022 campaign. Steven Meisel captures the photographs, which include a diverse cast with Anok Yai, Loli Bahia, Yilan Hua, and Vittoria Ceretti. The author, Françoise Sagan’s work, serves as an inspiration in the creation of this collection.
Max Mara Spring/Summer 2022 Campaign
Her novel ‘Bonjour Tristesse’ is set in the 1950s, and the designs are a current interpretation of what Cécile, the novel’s protagonist, might wear now. Crop tops, straight little skirts, and oversized button-up shirts are among the standout pieces styled by Carine Roitfeld.
For beauty, Duffy works on hair with Pat McGrath on makeup. Edouard Risselet is also in charge of the creative direction for the photoshoot. A short film features Anok as the director on set as the other models dance and pose for the camera.
Introducing the Max Mara Spring/Summer 2022 campaign. Inspired by the world of Françoise Sagan and her iconic work ‘Bonjour Tristesse’, the collection boasts her rebellious style and imagination. Explore easy-chic pieces in bold colors, inspired by workwear classics, perfect for the season ahead.Max Mara