Maje looks to memes for its spring-summer 2020 campaign called, #MajeDoesMemes. Photographer Tim Elkaïm captures the shoot on location in Paris’ Beaugrenelle district. Maje teamed up with Instagram account @vogueturfu to create the witty images. Models Fernanda Ly, Mag Cysewska and Faith Lynch appear in these dynamic shots. For spring, advertisements focus on relaxed suiting, crop tops and statement bags.