Chanel Eyewear Spring 2024: See the New Vision

Joanna Elizabeth

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Published April 28, 2024

Chanel Eyewear Spring 2024 Campaign
Chanel eyewear debuts its spring-summer 2024 campaign featuring Liu Wen. Photo: Karim Sadli

Chanel introduces its spring-summer 2024 eyewear campaign, a series of portraits that capture the essence of sophistication and bold design. The collection, a nod to the effervescent 1970s and 1980s, offers a modern reinterpretation of classic styles.

Chanel Eyewear Spring/Summer 2024 Campaign

Chanel eyewear features chain-detailed shades from its spring-summer 2024 line worn by Loli Bahia.
Chanel eyewear features chain-detailed shades from its spring-summer 2024 line worn by Loli Bahia. Photo: Karim Sadli

The statement spring accessories range from aviator-style frames to the boldness of shield styles and the distinctive allure of chain details. Under the lens of Karim Sadli, the advertisements showcase the diverse beauty and poise of leading models Liu Wen, Loli Bahia, América González, and Alaato Jazyper.

Chanel eyewear's spring 2024 campaign highlights a sleek silhouette modeled by Alaato Jazyper.
Chanel eyewear’s spring 2024 campaign highlights a sleek silhouette modeled by Alaato Jazyper. Photo: Karim Sadli

Their gazes, accentuated by the sleek shades, are poised between the reflection of the past and the contemporary flair. Max Pearmain’s styling pairs the eyewear with dark tweed ensembles, delicate lace tops, and chic jewelry that includes strands of pearls.

América González looks elegant in oversized square frames paired with pearl strands.
América González looks elegant in oversized square frames paired with pearl strands. Photo: Karim Sadli

These adornments contribute to a look that is timelessly Chanel. The textures of the fabrics and the sheen of the eyewear create a visual dialogue fresh from the Iconic handbag campaign featuring Penélope Cruz.


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